Here’s How You Write Ads for a Book About Writing Ads

Here’s How You Write Ads for a Book About Writing Ads

Most advertising books are written in retrospect, with the authors looking back on their successful careers, often through a filter of mildly infuriating nostalgia. But not Junior by Thomas Kemeny. It’s a guide to getting started in your creative career by a copywriter who’s still grinding away at his own. “Most advertising books are written…

Source: Ad Week – AD & Brand News