Here’s How Amazon Will Impact the Entire Advertising Ecosystem

Here’s How Amazon Will Impact the Entire Advertising Ecosystem

We’ve been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon’s continued expansion in advertising will have ripple effects far beyond the tech giants–and will be felt by marketers, agencies and ad tech vendors alike….

Source: Ad Week – AD & Brand News