The video drew a range of reactions on Fishbowl, from the bad—”Tone-deaf,” “Is this Havas video a joke?” and “What is this even?”—to the positive.
“Yes it’s a cringeworthy video but it’s open and more than what your CCO has done lately,” one person wrote. “I cringed, but good for them.” Another: “Actually, these guys are right on the fucking money.”
“The good news is that Havas is already bigger as an agency [than] any kid with an iPhone,” said Greg Paull, R3 Principal, in an email. “The bad news is that they still have less revenue than BBDO, FCB or Leo Burnett. Perhaps they will ‘blast’ their way up the revenue stream with poop emojis.”
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Source: Ad Age – Agency
