Group Nine Will Acquire PopSugar, as Another Media Company Gobbles Up Another Property

Group Nine Will Acquire PopSugar, as Another Media Company Gobbles Up Another Property

Group Nine, the media organization that specializes in digital video, will acquire PopSugar, the digital lifestyle brand, the company announced today. It’s unclear whether there will be layoffs as a result of the merger. Group Nine already includes brands NowThis (news), The Dodo (animals), Thrillist (food and travel) and Seeker (tech). PopSugar will be its…

Source: Ad Week – AD & Brand News