Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward

Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward

Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry. While the move was not unexpected, at least among industry insiders, most will…

Source: Ad Week – AD & Brand News