GDPR Is Not Enough. A More Active Role Needs to Be Taken Regarding Privacy

GDPR is almost here, ushering in a new era of compliance around how personal data is collected, shared and used by brands and marketers. But GDPR is not enough. Brands must do more to ensure consumers feel their data is protected, because without consumer trust, the promise of personalization and digital marketing falls apart. For…
Source: Ad Week – AD & Brand News