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UK department store John Lewis, famous for its heartwarming holiday ads, is trying something new this year. While its past ads often had a whimsical, storybook feel (with tales of a stuffed penguin, a monster under the bed, the man on the moon), this year’s highly awaited spot stars a celebrity pitchman, Elton John. As Ad Age’s Alexandra Jardine writes, the ad from Adam&Eve/DDB is about how a holiday gift – in this case, a piano — can change your life. The Daily Mail says the ad divided viewers, because some people see it as a “not very Christmassy” plug for Elton John. But there are plenty of divisive topics in the world right now, so can we please not argue too much about this ad? A lot of people love it. Full disclosure: The author of this newsletter, who generally changes the station when Elton John songs come on the radio, shed quite a few tears over this commercial.
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Source: Ad Age – Advertising