Uber is putting its image repair campaign in the rearview mirror as it launches the biggest campaign in its history in an attempt to strike a more uplifting tone.The campaign by 72andSunny is called “Doors Are Always Opening.” It will debut on TV Sunday night during NBC’s broadcast of the New York Giant-Dallas Cowboys game, as part of a major media investment by the ride-hailing marketer.
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Source: Ad Age – News
