Fox Sports Adds an Extra Super Bowl Ad Pod 2 Months After Selling Out Inventory
Nearly two months after selling out its Super Bowl inventory–the fastest that’s happened in nine years–Fox found a way to capitalize on the massive advertiser demand this year. The company has added an additional “floater” ad pod to the game, which will last two minutes and 30 seconds, according to Seth Winter, evp of sports…
Source: Ad Week – AD & Brand News