Focusing Again on Charity, Kia Is in the Big Game For the 11th Year Running

After running Super Bowl ads with big name celebrities for the better part of a decade–the auto manufacturer has previously hired Christopher Walken, Melissa McCarthy and Pierce Brosnan, to name a few–Kia made an unexpected pivot last year. Rather than paying for star power, it used that money to fund a new initiative called The…

Source: Ad Week – AD & Brand News