Fandom Is Serious Business for the Creative Director Behind the KFC Dating Game
When ad agency Wieden + Kennedy first approached Psyop with the idea for a dating simulator based around the KFC franchise–starring the brand’s namesake Colonel as a romance-able character–one of Alexei Bochenek’s first thoughts was that if he didn’t ultimately win this pitch, then he’d have to “resign in shame.” Bochenek ultimately served as the…
Source: Ad Week – AD & Brand News