Facebook is once again under pressure for providing faulty metrics to advertisers. The social network, which two years ago admitted to errors in how it calculated video views, faces new charges that it did not respond quickly enough to the problem.On Tuesday, in a new filing to an ongoing lawsuit in California federal court, Facebook was accused of sitting on information for more than a year about inflated video view metrics it was sharing with brands and advertisers.Facebook disputes the allegations, saying the lawsuit is “without merit.” “We’ve filed a motion to dismiss these claims of fraud,” a Facebook spokeswoman said in an email statement on Tuesday. “Suggestions that we in any way tried to hide this issue from our partners are false. We told our customers about the error when we discovered it–and updated our help center to explain the issue.”
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Source: Ad Age – News
