E-Cigarette Brands Are Continuing Marketing Efforts Following Juul’s PR Crisis

E-Cigarette Brands Are Continuing Marketing Efforts Following Juul’s PR Crisis

A public perception crisis around electronic cigarettes seems to have materialized overnight, triggering a variety of responses from the industry. News of vaping-related hospitalizations began circulating in August while teen use continued to trend upward. Juul Labs’ share of the e-cigarette market fell to 64% as of Oct. 5, compared to over 72% of dollar…

Source: Ad Week – AD & Brand News