DTC Aperitif Brand Haus Found a Loophole in Liquor Law
Not to be confused with Lada Gaga’s cosmetics line of the same name, aperitif maker Haus is building its own brand around ritual and tradition. “Haus exists because a Silicon Valley founder married a wine and spirits guy,” says co-founder Helena Hambrecht about working with her husband, Woody, on the concoctions and their marketing. And…
Source: Ad Week – AD & Brand News