Disney, WarnerMedia and AMC Networks Join AT&T’s OpenAP Rival, Xandr Invest

OpenAP is no longer the only audience targeting platform offering with backing from multiple media companies. Xandr, AT&T’s advanced advertising company, said today that Disney, WarnerMedia and AMC Networks have signed onto the next iteration of its Xandr Invest buying platform–which will enable advertisers to define a single linear or digital audience across all Xandr…

Source: Ad Week – AD & Brand News