Digital Marketing News: Reddit’s Redesign, Yelp’s Growth, Facebook Pages Admin Changes, & B2B Engagement Stats

How B2B Audiences Engage With Business Content Online
A new Clutch survey explores how B2B audiences encounter business content online, and their preferences for consuming it, with business content about technology the leading topic. Clutch

Facebook pages with large U.S. following to require more authorization
Facebook is requiring two-factor administrator authentication for large U.S. pages, a move that will also come to Instagram in the coming weeks. Reuters
Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?
Along with its first redesign in over a decade, Reddit places its hopes on boosting engagement, and perhaps attracting more advertisers. Marketing Land
How GDPR Is Moving Ad Budgets Toward Private Marketplaces.
A new survey looks at U.S. marketers’ changing attitudes about programmatic ad spending since the European Union’s GDPR regulations took effect. eMarketer
Yelp’s second-quarter profit tops expectations as ad revenue jumps
Surprisingly strong second-quarter profit results for Yelp have fueled a forecast revenue increase, but will advertisers using the crowd-sourced review forum feel the draw? CNBC
The Content Power Play: How Content Can Turn Sales and Marketing into an Unbeatable Team [Infographic]
Bringing marketing and sales units together is the focus of a new global study from Content Marketing Institute and LinkedIn (client). LinkedIn

Facebook builds its own AR games for Messenger video chat
Facebook has built in-house augmented-reality games into its Messenger video chat system. Ad-free presently, will sponsored branding arrive in time, bringing new marketing opportunities? TechCrunch
Report Finds U.S. Marketers Shifting From ‘Data’ To ‘Identity’-Based Marketing, Proficiency Mixed
A new Association of National Advertisers study shows a mix of results in identity-based marketing, and a move away from data-based solutions. MediaPost
Snap’s strategy shifts win over advertisers more than users
Snapchat’s first recorded daily-user drop results were tempered by record revenue outside North America. Reuters
Startup Finds Paying Consumers To Look At Ads Is About Value, Not Money
Despite trepidation, rewarded — or opt-in — content is seeing growth, and a beta startup is looking to boost the efficient economics of a pure ROI model. MediaPost
ON THE LIGHTER SIDE:

A lighthearted look at watching the numbers by Marketoonist Tom Fishburne — Marketoonist
We Are All Scutoids: A Brand-New Shape, Explained — The New Yorker
Oreo looks out for dexterity diversity in packaging run to support left handers — The Drum
TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden — The Best Marketing Advice You’ve Ever Received — In One Minute or Less — LinkedIn (client)
Lee Odden — You’ve Created Great Content, Now What? — LinkedIn (client)
Lee Odden — 7 Strategies to Ensure Your Next Collaboration With Influencers Is a Success — The Social Media Hat
Lee Odden and Ashley Zeckman — Help! Finding the right business partners to reach your goals — Cathy McPhillips of Content Marketing Institute (client)
Lee Odden — Total Annarchy #15: A Daily Journal Is a Game-Changer, Curing Invisible Content, WTH Is Frequency Illusion? — Ann Handley
Lee Odden — The Rules of Long Form — Marcia Jedd & Associates

What are some of your top influencer marketing news items for this week?
Thanks for reading, and we hope you’ll join us next week for the most relevant new digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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