The Creative Effectiveness Grand Prix for Savlon’s Healthy Hands Chalk Sticks by Ogilvy Mumbai produced little controversy in the jury room, but President Fernando Machado, global chief marketing officer of Burger King, still sees plenty of room for improvement in the data judges get to make decisions.
The ingenuity of the product idea was key to the win. Children in India have little access to or interest in using soap to wash their hands. And they tend eat everything with their hands – rice included. But they do use chalk boards at school. So the Johnson & Johnson brand developed chalk infused with soap that would bubble out when kids wash their hands, helping combat widespread disease.
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Source: Ad Age – Advertising
