‘Client Demand’ Leads MediaMath to Integrate With LiveRamp

‘Client Demand’ Leads MediaMath to Integrate With LiveRamp

Setting aside their differences of two years ago, LiveRamp and MediaMath today announced a tie-up that will see the former’s IdentityLink (IDL) integrated with the latter’s demand-side platform. While earlier squabbles may have hindered the (seemingly) Sisyphean task of developing a “neutral identity solution” to help independent ad tech compete with the walled gardens of…

Source: Ad Week – AD & Brand News