Chipotle says it's for real in new campaign from new CMO

Another points out that there are no heat lamps, freezers or microwaves.Online efforts include a second Instagram account, @ChipotleForReal, where it offers descriptions of each of its 51 ingredients. Even tapioca starch gets a post.Chipotle hired Venables Bell & Partners for its creative work and MullenLowe Mediahub for its media business in early 2017.
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Source: Ad Age – News