Chatbots Can Make as Many Sales as Humans

Chatbots Can Make as Many Sales as Humans

Chatbots can match the performance of proficient human salespeople–or outperform inexperienced ones fourfold–but only when customers are unaware they are conversing with artificial intelligence. That was the conclusion of a recent study published in academic journal Marketing Science in which researchers analyzed field data from outbound sales calls between bots or sales reps and 6,200…

Source: Ad Week – AD & Brand News