It was “the year of mobile”–or more specifically, “the year of mobile telephony,” Telefonica reported. What year do you think that was? 2007? 2002? It was 1995. Telefonica’s report covers Spain, and it’s the earliest reference in Google to that fateful year. The implications of “the year of mobile” foreshadow the coverage of the 2019…
Source: Ad Week – AD & Brand News