CBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show Yet
The streaming space was wide open when CBS All Access debuted in 2014. As it becomes more crowded by the day, thanks to the likes of Amazon, Hulu, Disney+, Apple TV+ and of course Netflix, CBS All Access is prepared to deploy the biggest tool yet in its arsenal as it tries to not only…
Source: Ad Week – AD & Brand News