6 Standout Marketing Campaigns in 2019’s Sizzling Fake Meat Movement Before the chicken sandwich-fueled stampede of the late summer and fall, there was the meatless movement of 2019, where alternative proteins were all the rage. The products, made from plants yet designed to mimic the texture and experience of meat (right down to "bleeding" burgers)
10 Notable Brand Blunders From 2019 It's easy to hate on brands. Today's mega corporations probably send their labor offshore, while likely paying seven-figure salaries to top executives and booking untold millions in profits. And when those corporations make a mistake, lambasting them becomes a kind of sport for the rest of us. Frankly, why
What We Can Expect From Voice Devices in 2020 What even is conversational commerce? If you feel like you've been hearing this term thrown around for years now, that's probably because you have. Its origins can be traced to January 2015, when Chris Messina (who you may also know as the inventor of the hashtag)
The Biggest TV Executive Departures in 2019 Given all the TV industry upheaval this year, it's not surprising there was considerable turnover among top execs in 2019. More than a dozen left their jobs this year, due to mega-mergers, consolidation, #MeToo and opportunities elsewhere. Here are the year's biggest exec departures: Click here to read
How to Recalibrate Programmatic in 2020 With Renewed Purpose When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology. If programmatic falls short of its promise
How Well Do You Remember 2019’s Branding Breakthroughs and Bumbles? Take Our Quiz Click here to read more. Sure, you read Adweek (and maybe a few of those other business pubs), but do you really pay attention? How many of 2019's top branding and marketing stories can you remember? Well, it's time to find out
6 Brands That Retooled Their Taglines in 2019 Several retailers and consumer brands unveiled new taglines throughout the year, from slight tweaks to full-on revamps. Brands made these switches for a number of reasons, whether it was to acknowledge a change in culture, make an emotional appeal or attempt to differentiate themselves from competitors. Jasmine
The Best Cannabis Marketing Campaigns of 2019 Pity the poor cannabis marketer. There's been real progress on the legislative front: 33 states allow medical sales, 11 states have also approved recreational sales and CBD-infused goods are on the end-aisle display at your neighborhood Walgreens. Click here to read more. Yet brands still run a confusing
8 Ways the Retail Industry Changed for Better or Worse This Year With store closures, one-day shipping wars between Amazon and Walmart, the ongoing tariff debacle with the U.S. and China and multiple CEO shakeups, 2019 was yet another volatile year for the retail industry. Click here to read more. The industry saw some gains
Deals, Diversity and Departures Defined These Agency Stories of the Year As we approach the end of 2019, we asked agency professionals to weigh in on what were the most important stories. Among the issues that were top of mind were one blockbuster acquisition, two agency closings and how data, privacy concerns and platform changes
