The Biggest TV Executive Departures of 2021 Last year set a new bar for high-profile executive departures in the TV space, as more than two-dozen big-names headed for the exits in 2020 following major reorganizations and other big moves. By contrast, 2021 was a much quieter year on the executive exit front, even though some
Top Branding Fails of 2021—and What (If Anything) Brands Learned Einstein once observed that anyone who's never made a mistake has never tried anything new. Well, as we know very well, companies try new things all the time--new products, new campaigns, new strategies. It follows that they make a proportional share of mistakes. Many are
Adweek’s Most Popular Stories of 2021 While 2021 wasn't quite the Great Resurgence we had hoped for, it nonetheless proved to be an exciting year, thanks to innovation--in both science and advertising. Vaccines made room for optimism, and a little bit of certainty is all marketers needed to get their brands back out there as
5 Sustainability Trends That Defined 2021 Over the past year, environmental sustainability has become one of the most discussed issues in advertising, marketing and media. Whether it's new allegations of greenwashing, commitments to climate goals or innovations to make a lower-energy, lower-waste existence more possible for the people who live on this planet, it's undeniably
Adweek Staffers Share Their Favorite Stories of 2021 The thing about news is it happens all the time, every day. That can blur weeks into months and months into holy crap, it's somehow the end of another year. So I asked Adweek's reporters and editors to take a moment and take stock of all their
6 Predictions for the Future of Artificial Intelligence in 2020 The business world's enthusiasm for artificial intelligence has been building towards a fever pitch in the past few years, but those feelings could get a bit more complicated in 2020. Click here to read more. Despite investment, research publications and job demand in the field
The Most Captivating Brand Campaigns We Saw on Social Media in 2019 For the past decade, brands have been capitalizing on the pervasiveness of social media in consumers' daily lives and shopping habits. And this past year was no different. Social media analytics company Unmetric found that brands that promoted messaging with edge, savvy, conviction--and
Sharing Data Could Save Lives as Healthcare Tech Booms in 2020 We'd all like to be able to predict the future, but some long-range forecasts are a matter of life and death. Imagine your doctor could predict that you're going to have a fatal heart attack five years before it strikes. Or suppose they could,
B2B Marketing In 2019 — The Year In Review As we begin the new year of 2020 filled with fresh opportunity and promise, it's a great time to rewind and learn from some of the biggest news items in B2B digital marketing, content marketing, social media marketing, and influencer marketing over the past year.
3 Things We Can Expect to See in the Content World in 2020 It was a headline-grabbing year for technology, from massive IPO failures, congressional testimony on data privacy and ad practices to the much-anticipated streaming wars. Many of these issues as well as unrealistic business practices set the stage for 2020 and the wave
