With the Imperative of Climate Change, Creative Education Must Evolve Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time? Sublimely na?ve,
Proud Voices: How the LGBTQ+ Community Is Choosing Resilience We've seen the role that brands play in consumers' lives evolve over the past few years. In this era of accountability, there's a focus on continued advocacy and celebration of underrepresented cultures and identities year-round. Within the LGBTQ+ community, we are witnessing the start of that
The Idea That You Only Come Out Once Is a Falsehood I recently started a new role at my company, which meant I would be working with many new people that I've never met. There was the usual stress that comes with starting a new role and questions such as, "Will they like me?" and
‘Asian’ Is a Complex and Nuanced Term—We Must Market With Care AAPI. APA. NHPI. Have we lost the thread on who these acronyms represent? The breadth of the Asian experience is as diverse as its geography. But as terminology evolved, monolithic groupings--like "Asian American"--became popular shortcuts to refer to people who represent the majority of
Twitter Under Musk: Friend of Free Speech or Agent of Chaos? The billionaire Elon Musk has bought Twitter. As an outspoken freedom of speech proponent, Musk has frequently criticized Twitter's moderation and the way he believes Twitter to limit freedom of speech at the expense of global society. His purchase of Twitter and its becoming
How Deep Learning Can Help You Work Smarter, Not Harder These days, marketers and agencies using self-serve tools to buy and trade media are under a lot of pressure to deliver incredible results on smaller and smaller budgets. Manual optimization only compounds those difficulties--it takes forever, it is inconsistent and it is not scalable. However,
How the Advertising Industry Can Really Help Ukraine We've all felt utterly helpless staring at our TV screens over the last few weeks at what is happening in Ukraine. But there are things Adland can be doing to help. As the war and humanitarian crisis continue to unfold there, it's become apparent this war is
You Don’t Need a Big Ad Budget to Score at the Super Bowl NBC made headlines after attaching a record-breaking $6.5 million price tag to 30-second Super Bowl 2022 ad slots. That's not stopping brand giants like Lay's, GM and Pepsi from scooping them up--it's just a drop in their annual marketing budget. There's been
Marcoms M&A—Get Ready for Another Record-Breaking Year With 2021 reported as a record-setting year for merger and acquisition (M&A) deal volumes in the marcoms sector globally, it looks like the year ahead is set to be more of the same--another year of big business awaits. And the year has begun in earnest as already in
Body Positivity Saves Lives. Brands Should Act Accordingly With Breast Cancer Awareness month behind us for another year, it feels like a good time to look at one of the major obstacles preventing early diagnosis. According to behavioral research conducted by U.K.-based breast cancer charity Coppafeel and creative agency Common Collective, the No. 1 barrier
