December 2019

Using Animations Can Further Conversations With Consumers

By |2019-12-01T20:00:51-05:00December 1st, 2019|Magazine, Voice|

Using Animations Can Further Conversations With Consumers

In a world… I hope you read that first line imagining a deep and dramatic voice. Good, because what I am going to tell you requires the kind of gravitas that creates spine-tingling anticipation. In a world where the skip ad is an advertiser’s worst enemy, where fast-forward is the death knell of the 30-second…

Source: Ad Week – AD & Brand News

November 2019

The NCAA Compensating Players Was a PR Stunt

By |2019-11-08T16:22:53-05:00November 8th, 2019|Voice|

The NCAA Compensating Players Was a PR Stunt

In a recent decision, the NCAA’s top governing board voted unanimously to allow college athletes to receive compensation for the use of their name, image and likeness. Each of the NCAA’s divisions must still create their own rules and details on the specifics. Like many people, I saw the headlines in almost every major outlet…

Source: Ad Week – AD & Brand News

October 2019

9 Times Brands Completely Missed the Mark

By |2019-10-25T16:02:27-04:00October 25th, 2019|Brand Values, Evergreen, Voice|

9 Times Brands Completely Missed the Mark

Through trial and error, digital marketers have figured out that consumers are now looking for more of an authentic message when it comes to marketing. They want to know that you are being real with your advertisements and not just spewing lies in order to produce sales. It’s morals over money, even though a lot…

Source: Ad Week – AD & Brand News

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing

By |2019-10-20T20:00:49-04:00October 20th, 2019|Ad Tech & Mar Tech, Magazine, Programmatic, Voice|

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing

Online marketing has gone through three distinct phases so far, where innovation and economic upheaval have more or less systematically brought about the end of one era and a shift toward the next. Some think that the age of having everything move entirely online in marketing is already upon us, but I actually beg to…

Source: Ad Week – AD & Brand News

How Social Media Will Factor Into the Next Presidential Election

By |2019-10-17T08:00:24-04:00October 17th, 2019|Politics, Publishers & Platforms, Voice|

How Social Media Will Factor Into the Next Presidential Election

Now that the next presidential election is getting closer, it is interesting to propose some hypotheses on the role social media will play throughout the election cycle. Although the election itself is more than a year away, many candidates are already using social networks as their main medium to recruit, find donors and strengthen their…

Source: Ad Week – AD & Brand News

Healthcare Is Undergoing a Digital Revolution, Courtesy of Smart Devices

By |2019-10-06T20:00:33-04:00October 6th, 2019|Magazine, Voice|

Healthcare Is Undergoing a Digital Revolution, Courtesy of Smart Devices

Looking for a healthy and active way to spend this weekend? Consider heading to the apple orchard. Apple farms all across the U.S. are predicting that the 2019 apple harvest season will see increasing crop yields. And who doesn’t love apples? The 150-year-old Welsh proverb “An apple a day keeps the doctor away” now carries…

Source: Ad Week – AD & Brand News

Why China Is a Viable and Enticing Option for Marketers

By |2019-10-04T09:23:53-04:00October 4th, 2019|Voice|

Why China Is a Viable and Enticing Option for Marketers

China, the biggest market in the world, continues to attract the attention of so many companies–trade wars be damned. It’s also an incredibly complex market to understand and penetrate, not only because of its size but the reality that it’s both mature and still figuring its way out, the result of opening itself to Western…

Source: Ad Week – Tech

Brands Can Avoid Ad Fraud by Understanding Its Ever-Changing Nature

By |2019-10-04T09:14:27-04:00October 4th, 2019|Programmatic, Voice|

Brands Can Avoid Ad Fraud by Understanding Its Ever-Changing Nature

It’s been several years since brands and agencies were made aware of the size of digital advertising’s fraud issue. Despite increased scrutiny from ad buyers and efforts across the industry to filter out nonhuman traffic, fraud persists. While many are aware of the problem, very few have a deep knowledge of fraud, much less about…

Source: Ad Week – Tech

Getting Sexual Health-Focused Marketing Right Means Taking an Inclusive Approach

By |2019-10-04T09:05:21-04:00October 4th, 2019|Diversity & Inclusion, Voice|

Getting Sexual Health-Focused Marketing Right Means Taking an Inclusive Approach

What we do has an undeniable impact on pop culture, and given the size of our platform, marketers have a responsibility to shape culture for the better. It’s especially critical to get the tone and the message right when approaching the topic of sexual health. But this is often easier said than done. Part of…

Source: Ad Week – AD & Brand News

September 2019

If Disruption Is What You Really Want, Here’s How to Put It Into Practice

By |2019-09-29T20:00:11-04:00September 29th, 2019|Creative Disruption, Magazine, Voice|

If Disruption Is What You Really Want, Here’s How to Put It Into Practice

The definition of disruption has become diluted by our industry’s obsession with turning well-intentioned concepts into overused buzzwords. You’ve almost surely been in a briefing where the ask has been some form of disruption: disrupt creativity, disrupt the internet, disrupt culture, disrupt the way we use X product in Y space. This isn’t just about…

Source: Ad Week – AD & Brand News