TV Upfronts

How Nielsen, Comscore, Samba TV and Innovid Measured Up at NewFronts

How Nielsen, Comscore, Samba TV and Innovid Measured Up at NewFronts Measurement played a big role during Thursday's virtual IAB NewFronts presentations, with Nielsen, Comscore, Innovid and Samba TV all pitching marketers on why their solutions are the strongest when it comes to increased fragmentation in the industry. "I don't think it'll be a surprise

How Nielsen, Comscore, Samba TV and Innovid Measured Up at NewFronts2022-05-05T14:48:07-04:00

TV One and Cleo TV Defy Industry Trends With Audience Growth

TV One and Cleo TV Defy Industry Trends With Audience Growth In the age of declining linear TV ratings, TV One and sister channel Cleo TV are doing something radically different: they're growing. On Wednesday afternoon, the Black-owned TV One Networks held a virtual upfront event for marketers with Michelle Rice, president of TV One

TV One and Cleo TV Defy Industry Trends With Audience Growth2022-04-13T14:00:00-04:00

Family-Friendly FETV Touts Strong Linear Growth in Upfront Pitch

Family-Friendly FETV Touts Strong Linear Growth in Upfront Pitch Family-friendly network FETV first launched in 2013, but in 2022 the company is making its strongest pitch to advertisers yet. The company entered the general marketplace in 2020, and during its upfront presentation in New York on Wednesday, FETV told marketers it just closed deals that

Family-Friendly FETV Touts Strong Linear Growth in Upfront Pitch2022-04-13T12:30:00-04:00

A+E Networks Wants to Count Every Person—Especially Those Over 55—in Upfront

A+E Networks Wants to Count Every Person—Especially Those Over 55—in Upfront A+E Networks is kicking off 2022's upfront season with a presentation urging marketers that "Every Person Counts," and not just the audiences within the legacy age demos that they have traditionally sought. That key theme continues A+E's shift from transacting on legacy demos like

A+E Networks Wants to Count Every Person—Especially Those Over 55—in Upfront2022-03-02T15:00:00-05:00

HBO Max to Release Friends Reunion a Year Later Than Planned

HBO Max to Release Friends Reunion a Year Later Than Planned HBO Max's long-awaited Friends Reunion special, which was delayed for a full year due to the Covid-19 pandemic, finally has a release date. Friends: The Reunion, an unscripted special celebrating the long-running sitcom featuring the show's ensemble cast of Jennifer Aniston, Courteney Cox, Lisa

HBO Max to Release Friends Reunion a Year Later Than Planned2021-05-13T13:47:40-04:00

Disney, WarnerMedia and AMC Networks Join AT&T’s OpenAP Rival, Xandr Invest

Disney, WarnerMedia and AMC Networks Join AT&T’s OpenAP Rival, Xandr Invest OpenAP is no longer the only audience targeting platform offering with backing from multiple media companies. Xandr, AT&T's advanced advertising company, said today that Disney, WarnerMedia and AMC Networks have signed onto the next iteration of its Xandr Invest buying platform--which will enable advertisers

Disney, WarnerMedia and AMC Networks Join AT&T’s OpenAP Rival, Xandr Invest2020-03-11T08:00:25-04:00

CNN Still Held Its Upfront—but Coronavirus Was the Elephant in the Room

CNN Still Held Its Upfront—but Coronavirus Was the Elephant in the Room The coronavirus epidemic has already thrown a wrench into upfront season, with two media companies canceling their upfront events earlier this week. However, CNN went ahead with its own presentation Thursday night, kicking off upfront season with its CNN Experience event at its

CNN Still Held Its Upfront—but Coronavirus Was the Elephant in the Room2020-03-05T23:29:41-05:00

AMC Networks’ New Ad Sales Chief Is Already Marketing for Next Year’s Upfront

AMC Networks’ New Ad Sales Chief Is Already Marketing for Next Year’s Upfront Ad inventory purchased in this year's upfront has barely begun to make it on air, but AMC Networks is already laying the groundwork for 2020's negotiations. The company is unveiling a new trade marketing campaign today--its first featuring all five network brands--which

AMC Networks’ New Ad Sales Chief Is Already Marketing for Next Year’s Upfront2019-10-28T08:00:09-04:00