October 2019

Q & A: Amtrak’s Roger Harris on Connectivity and Competition

By |2019-10-09T17:22:57-04:00October 9th, 2019|General, Travel|

Q & A: Amtrak’s Roger Harris on Connectivity and Competition

With a C-suite full of airline executives, America’s chronically underfunded and much-maligned national passenger rail network, Amtrak, is expected to break even within a year, a first in the company’s 50-year history, if it happens. Adweek spoke with Amtrak’s CMO and CCO Roger Harris, a former Aeromexico SVP, about how to sell train service in…

Source: Ad Week – AD & Brand News

September 2019

30,000 Toy Cars Illustrate How Mass Transit Could Dramatically Reduce Traffic

By |2019-09-27T15:16:45-04:00September 27th, 2019|Ad of the Day, Sustainability, Travel|

30,000 Toy Cars Illustrate How Mass Transit Could Dramatically Reduce Traffic

Most things look cuter when they’re in miniature, but does that still apply to something like thousands of cars stuck in gridlock? A new ad campaign for Swedish public transit service V?sttrafik turns toy cars into an imposing illustration of the 30,000 vehicles that could be removed from the road through a current promotion offering…

Source: Ad Week – AD & Brand News

Boeing Pledges $144,500 to Families Affected by Max 8 Crashes

By |2019-09-23T18:18:54-04:00September 23rd, 2019|Airlines, Travel|

Boeing Pledges 4,500 to Families Affected by Max 8 Crashes

Following a spring and summer hamstrung by scandal, Boeing announced today that the families affected by the two 737 Max 8 crashes will each receive $144,500. The crashes of Lion Air Flight 610 and Ethiopian Airlines Flight 302 resulted in the deaths of 346 passengers and crew members. The plane has been grounded since March….

Source: Ad Week – AD & Brand News