Endeavor CMO Bozoma Saint John’s Very Pointed Career Advice Bozoma Saint John may be the most confident person in marketing--and she has a track record to back it up as CMO of major entertainment agency Endeavor, with previous gigs at Uber, Apple and Pepsi. A sought after speaker for her exuberance and original thinking, she
Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh In When it comes to innovation, what's top of mind for some of marketing's top leaders? They're excited about everything from 5G, AI and voice to data and hyper-personalization. But looking beyond just technology, these chief brand stewards are also thinking more holistically about the
For Sportswear Brand Puma, Basketball is Top of Mind Adam Petrick says his degree in theater set him up for his role of a lifetime. After roles in project management, ecommerce and even a stint in China, Petrick is currently global director of brand and marketing at Puma. Even after two decades with the brand,
General Mills’ 150-Year-Old Brand Is Tackling a ‘Billion Acts of Good’ PALM SPRINGS, Calif.--General Mills has been around for more than a century, but its relatively new mission is still less than a year old. At the annual Brandweek summit, I caught up with Brad Hiranaga, the company's chief brand officer of North America to
LA Rams CMO Ronalee Zarate-Bayani on Reimagining a Beloved Brand The Los Angeles Rams are in the middle of the NFL season, with a revised brand identity and a new stadium under construction. So a more appropriate question for Rams CMO Ronalee Zarate-Bayani would be: What's not top of mind? In our latest episode of
Voice Is Top of Mind for Citi’s Global Consumer CMO Jennifer Breithaupt Voice is on the mind of many marketing executives as more devices enable customers to find brands, products and services more easily. For Citi global consumer CMO Jennifer Breithaupt, voice will be instrumental in the big bank's concert series as well as other
The CMO Behind the NFL’s 100th Season Celebration Weeks into the National Football League's 100th season, NFL CMO Tim Ellis is already looking to February's Super Bowl LIV. With Shakira and J-Lo set to take the halftime stage next year, Ellis lets us know what his marketing team is working on and off the field,
Stitching Together Distinct Marketing Teams at Calvin Klein Marie Gulin-Merle currently wears two hats at fashion house Calvin Klein, as global CMO of the brand and chief digital officer of parent company PVH Corp. One of her first orders of business since taking on the latter role in May was to bring marketing functions under
What Verizon CMO Diego Scotti Learned From Anna Wintour We're launching a new video series here at Adweek as part of our Inside the Brand community. Hosted by Adweek chief community officer Nadine Dietz, Adweek executive editor Stephanie Paterik and other Adweek reporters and editors, Top of Mind is a brisk but insightful look at
