The Big Game

4 Ads. 1 Super Bowl. How Goodby Silverstein & Partners Juggled It All

4 Ads. 1 Super Bowl. How Goodby Silverstein & Partners Juggled It All "Let's blame Lee Clow and Steve Jobs because they changed the Super Bowl forever." That's quite a statement by Rich Silverstein, co-founder and co-chairman of Goodby Silverstein & Partners, but there is a kernel of truth. "I'm not really blaming them," clarified

4 Ads. 1 Super Bowl. How Goodby Silverstein & Partners Juggled It All2020-02-01T13:40:10-05:00

T-Mobile Is Back at the Super Bowl With Anthony Anderson and His Real-Life Mom

T-Mobile Is Back at the Super Bowl With Anthony Anderson and His Real-Life Mom Last year, T-Mobile poked fun at those who tend to text a little longer than most people and set up other amusing scenarios in an entertaining series of ads in last year's Super Bowl. Now, however, the 5G wars are heating

T-Mobile Is Back at the Super Bowl With Anthony Anderson and His Real-Life Mom2020-02-01T00:12:06-05:00

Roku and Fox Resolve Distribution Standoff in Time For Super Bowl

Roku and Fox Resolve Distribution Standoff in Time For Super Bowl Crisis averted: Roku and Fox have reached an agreement that will allow Roku to distribute Fox programming on its connected TV devices--meaning that users will be able to stream the Super Bowl, the companies said late Friday. "We are delighted that we reached an

Roku and Fox Resolve Distribution Standoff in Time For Super Bowl2020-01-31T23:59:59-05:00

Jeep Teases Groundhog Day-Themed Super Bowl Ad

Jeep Teases Groundhog Day-Themed Super Bowl Ad OK, campers. Rise and shine! Bill Murray's return to Punxsutawney, Pa., appears to be real. But no, it's not a sequel; it's a teaser for Jeep's Super Bowl ad. The two teasers, which Jeep released today, hint at the highly anticipated Groundhog Day remake--the Super Bowl falls on

Jeep Teases Groundhog Day-Themed Super Bowl Ad2020-01-31T17:12:52-05:00

Why Are So Many Brands Back in the Super Bowl After Years of Staying Away?

Why Are So Many Brands Back in the Super Bowl After Years of Staying Away? When insurance giant New York Life airs its 60-second spot between the first and second quarters of Super Bowl LIV on Sunday, it will talk about its 175th anniversary as a company that, in its own words, "helps people act

Why Are So Many Brands Back in the Super Bowl After Years of Staying Away?2020-01-31T16:11:09-05:00

An Ideal Super Bowl Would Show Women as They Actually Are

An Ideal Super Bowl Would Show Women as They Actually Are Over $5.6 million for a 30-second spot--that's $187,000 per second. And that is so much money. Click here for more. Obviously, the demo those ads are reaching, the group watching the Big Game live, is critical. And up until a couple years ago, you'd

An Ideal Super Bowl Would Show Women as They Actually Are2020-01-31T06:30:59-05:00

3 Tips for Making Sure Your Brand’s Website Is Ready on Super Bowl Sunday

3 Tips for Making Sure Your Brand’s Website Is Ready on Super Bowl Sunday There's a hidden cost to even the most successful, buzz-generating Super Bowl ads: All that hard-earned (and expensively acquired) attention can easily bring a website to a standstill or break it altogether. Click here for more. We're 12-plus years into the

3 Tips for Making Sure Your Brand’s Website Is Ready on Super Bowl Sunday2020-01-31T06:30:58-05:00

Why Some of the Most Memorable Super Bowl Ads Aren’t During the Game

Why Some of the Most Memorable Super Bowl Ads Aren’t During the Game Like most Americans and NFL fans around the world, I love the Super Bowl. And like most marketers, I love the attention we as an industry give to Super Bowl ads. Click here for more. The Super Bowl is a long moment

Why Some of the Most Memorable Super Bowl Ads Aren’t During the Game2020-01-31T06:30:56-05:00

How the Dot-Com Bubble Shaped Today’s Super Bowl Ads

How the Dot-Com Bubble Shaped Today’s Super Bowl Ads Perhaps, nothing is more symbolic of American tradition and entertainment than the Super Bowl. In recent years, viewership of the Big Game has exceeded over 90 million viewers. As much as viewers anticipate the gridiron showdown, many tune in for the commercials. It is the mecca

How the Dot-Com Bubble Shaped Today’s Super Bowl Ads2020-01-31T06:30:55-05:00

McDonald’s Has Fun With ‘Famous Orders’ in Sunday’s Pre-Game Ad From W+K

McDonald’s Has Fun With ‘Famous Orders’ in Sunday’s Pre-Game Ad From W+K The Wieden + Kennedy era of McDonald's advertising has officially begun, but sadly you won't see the fruits of the high-profile relationship during the Super Bowl itself. If you tune in early, however, you might catch the brand's fun 30-second spot about "Famous

McDonald’s Has Fun With ‘Famous Orders’ in Sunday’s Pre-Game Ad From W+K2020-01-30T18:34:15-05:00