This Independent Shop Created 2 of the Most Popular Super Bowl Ads What do two of this year's most successful Super Bowl ads have in common? They were created by the same small independent agency: Chicago's Highdive. The agency was behind both Jeep's "Groundhog Day" ad starring Bill Murray and Rocket Mortgage's "Comfortable" starring Jason
Jeep Runs Over Competition in USA Today Ad Meter The people voting in the 32nd edition of the USA Today Ad Meter have spoken, determining that Jeep's Groundhog Day was the top ad of Super Bowl LIV. This year's edition of the Ad Meter was presented by Kia, which won the 2017 version and sponsored
Unruly Ranks Google Tearjerker ‘Loretta’ as the Most Effective Ad of Super Bowl 2020 While humor and nostalgia may have dominated the Super Bowl this year, Super Bowl 2020's most effective ad was one that tugged at the heartstrings. According to video ad tech company Unruly, Google's "Loretta" was the most effective ad of the
Taboola: Doritos’ Online Readership Skyrocketed 85 Times on Super Sunday vs. Average Sunday Doritos drove the "Old Town Road" to 85 times more online readership about its brand on Super Bowl Sunday than on the average Sunday, according to an analysis by native advertising platform Taboola. Taboola said the snack brand's dance-off between Lil Nas
Trump and Bloomberg’s Super Bowl Ads Rated as Effective The Super Bowl pitted President Donald Trump and Democrat Mike Bloomberg against one another: each candidate with big budgets to spend on political advertising, each taking his candidacy to the Big Game. Both politicians ultimately used that platform last night to focus on messaging centered on
Here’s What Happened Inside Tide’s Super Bowl #LaundryLater War Room It's Sunday. Game day. This particular Sunday is special, but not because today's matchup in Miami determines the NFL's best football team. Nor is it special because everyday Americans put their differences aside and come together. No, this Sunday is special because so many people
The 10 Best Super Bowl Ads of 2020 Another Super Bowl is in the books, and now we find out which ads people will actually still be talking about now that the anticipation is over. It wasn't the strongest year, with few truly iconic pieces of creative, but there were still quite a few gems
Watch All the 2020 Super Bowl Ads in Less Than 2 Minutes While the Chiefs return to Kansas City with the Lombardi Trophy, the winner of the ad bowl is still up in the air. Did Tide clean up with its cross-brand cameos? Did you like the rebirth of Mr. Peanut into Baby Nut? How
7 Viral Super Bowl Moments That Were Bigger Than the Game The Super Bowl is one of America's most iconic cultural moments. Millions of people across the U.S. and the world are watching, meaning those same people have instant reactions to moments in the game and its commercials. Check out these seven most chin-scratching, jaw-dropping,
Cobie Smulders Is the Perfect Blockbuster Hero in Toyota’s Super Bowl Ad Toyota has made a habit of telling strong stories in its Super Bowl advertising, with a dash of heroism and inspiration for good measure. Two years ago, the automaker and its longstanding agency Saatchi & Saatchi told the compelling story of eight-time Paralympic
