January 2020

Fox Sports Adds an Extra Super Bowl Ad Pod 2 Months After Selling Out Inventory

By |2020-01-24T19:14:50-05:00January 24th, 2020|The Big Game|

Fox Sports Adds an Extra Super Bowl Ad Pod 2 Months After Selling Out Inventory

Nearly two months after selling out its Super Bowl inventory–the fastest that’s happened in nine years–Fox found a way to capitalize on the massive advertiser demand this year. The company has added an additional “floater” ad pod to the game, which will last two minutes and 30 seconds, according to Seth Winter, evp of sports…

Source: Ad Week – AD & Brand News

Touting Its Electric Bona Fides, Porsche’s Super Bowl Ad Is One Heck of a Car Chase

By |2020-01-24T18:14:04-05:00January 24th, 2020|Auto, The Big Game|

Touting Its Electric Bona Fides, Porsche’s Super Bowl Ad Is One Heck of a Car Chase

The last time Porsche made an appearance in the Super Bowl was 1997. At the time, the German automaker touted the fact that its Boxster sports car was handmade, instead of pieced together by robots. Created by Goodby Silverstein & Partners, it felt like a classic car ad until the delightful punchline. Twenty-three years later,…

Source: Ad Week – AD & Brand News

Chrissy Teigen Throws John Legend Under the Bus in Genesis’ Super Bowl Ad Teaser

By |2020-01-24T18:02:58-05:00January 24th, 2020|The Big Game|

Chrissy Teigen Throws John Legend Under the Bus in Genesis’ Super Bowl Ad Teaser

Genesis, the luxury brand owned by Hyundai, will make its Super Bowl advertising debut with Chrissy Teigen and John Legend. The ad will launch Genesis’ first SUV, the GV80, as well as a new brand campaign called “Young Luxury.” Genesis is the youngest luxury automaker, said the brand’s North America CEO Mark Del Rosso. In…

Source: Ad Week – AD & Brand News

Fox News’ Sean Hannity Will Interview Trump as Part of Super Bowl Sunday Coverage

By |2020-01-24T17:00:57-05:00January 24th, 2020|The Big Game|

Fox News’ Sean Hannity Will Interview Trump as Part of Super Bowl Sunday Coverage

President Trump will officially be a part of Fox’s Super Bowl Sunday programming ahead of the Big Game. He will be sitting down with Fox News Channel’s Sean Hannity on Sunday, Feb. 2, in advance of the game. The interview is scheduled to air on Fox at 3:30 p.m. ET, during the network’s Super Bowl…

Source: Ad Week – AD & Brand News

After a Year Sitting Out, Tide Is Back in the Super Bowl

By |2020-01-24T06:45:29-05:00January 24th, 2020|The Big Game|

After a Year Sitting Out, Tide Is Back in the Super Bowl

Tide is back in the Big Game. The brand confirmed its return to the biggest stage in advertising to Adweek exclusively. In 2019, the Procter & Gamble-owned detergent brand sat out the Super Bowl. This year, Tide is once again working with its longtime agency partner, Saatchi & Saatchi New York. The decision to skip…

Source: Ad Week – AD & Brand News

Here’s What We Learned by Teaching an AI to Write Super Bowl Ads

By |2020-01-23T19:53:04-05:00January 23rd, 2020|Artificial Intelligence, The Big Game|

Here’s What We Learned by Teaching an AI to Write Super Bowl Ads

When we at Adweek launched our AI-powered Super Bowl Bot, designed to create ad pitches for the Big Game, we truly didn’t know what to expect. Would it be funny? Insightful? Disturbing? Offensive? The answer to all of the above definitely proved to be “yes,” but the process of training an AI on such a…

Source: Ad Week – AD & Brand News

Rainn Wilson Lies in States of Disarray and Denial for Little Caesars’ Super Bowl Teasers

By |2020-01-22T15:49:41-05:00January 22nd, 2020|The Big Game|

Rainn Wilson Lies in States of Disarray and Denial for Little Caesars’ Super Bowl Teasers

Little Caesars’ first Super Bowl ad will star a very harried Rainn Wilson–best known as Dwight Schrute from The Office. In the first of three teasers released today, Wilson is frazzled, lying on the floor surrounded by sliced bread, which has been thrown haphazardly about the room. Frantically muttering, he seems to be desperately trying…

Source: Ad Week – AD & Brand News

After an Erroneous Report, the NFL Clarifies Its Position on Las Vegas Advertising in Super Bowl

By |2020-01-22T14:49:31-05:00January 22nd, 2020|The Big Game|

After an Erroneous Report, the NFL Clarifies Its Position on Las Vegas Advertising in Super Bowl

The National Football League and Las Vegas have had what can be called an “evolving” relationship over the last several decades. For years, the league wouldn’t allow the Las Vegas Convention and Visitors Authority (LVCVA) to advertise in the Super Bowl. But that didn’t stop the LVCVA and its agency, R&R Partners, from using more…

Source: Ad Week – AD & Brand News

Focusing Again on Charity, Kia Is in the Big Game For the 11th Year Running

By |2020-01-21T21:21:26-05:00January 21st, 2020|The Big Game|

Focusing Again on Charity, Kia Is in the Big Game For the 11th Year Running

After running Super Bowl ads with big name celebrities for the better part of a decade–the auto manufacturer has previously hired Christopher Walken, Melissa McCarthy and Pierce Brosnan, to name a few–Kia made an unexpected pivot last year. Rather than paying for star power, it used that money to fund a new initiative called The…

Source: Ad Week – AD & Brand News

Budweiser Teases Super Bowl Ad With Emotional Reactions From Its Own Stars

By |2020-01-21T15:21:23-05:00January 21st, 2020|Food & Beverage, The Big Game|

Budweiser Teases Super Bowl Ad With Emotional Reactions From Its Own Stars

Anheuser-Busch gave fans a behind-the-scenes look on Twitter today at the individuals who inspired, and will star in, Budweiser’s 60-second Super Bowl 2020 spot. The teaser video–which, at 47 seconds, is almost as long as the ad itself–showcases the emotional reactions of those who were chosen by Budweiser as embodying the American spirit and our…

Source: Ad Week – AD & Brand News