Swedish Transport Operator Stacks Cars to Show Environmental Impact If 50 people travel in an electric bus, the emission will be 11 times less than if they travel by electric car. It would also be 36 times less than if they travel by a fossil fuel-burning car. Those are statistics that were released by Swedish
Climate Activist Says Advertising Should ‘Shrink’ as Protests Against Greenwashing Escalate As the 100th Brussels Motor Show opened its doors from Jan. 14 to 22, auto executives convened beneath bright lights on the trade show floor to show off sleek new vehicles. Simultaneously, outdoor sites across Europe were covered in car advertising-but many of those
Greenpeace Campaign Condemns Davos Delegates’ Private Jet Use Ahead of the World Economic Forum at Davos taking place this year, environmental group Greenpeace released a visual campaign to highlight the hypocrisy it believes is taking place around discussions of the environment by people taking private planes to travel there. Each year, the Geneva, Switzerland-based event
5 Nonprofits Win Cannes Lions Sustainable Development Goals Award Funds Cannes Lions today announced the names of five recipients of its Sustainable Development Goals Lions funds. The nonprofits, chosen from last year's Lion Award-winning charities, each receive nearly $50,000 (45,372 Euros) to support their work. The pot of money is the sum of all the
Acura Imagines an All-Electric Future Multiverse in Cinematic Spot For creatives around the world, the idea of the multiverse truly is the gift that keeps on giving. Everything from b-to-b brands to the MCU has been tapping into the excitement and wonder that imagining the world through the shifting genres and scenarios of alternate realities
With the Imperative of Climate Change, Creative Education Must Evolve Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time? Sublimely na?ve,
4 Charts Exposing America’s Colossal Failure on Plastics Recycling Plastic recycling isn't working--and it's worse than we thought. A new report by environmental nonprofit The Last Beach Cleanup and research group Beyond Plastics found that plastics recycling in the U.S. dropped to between 5% and 6% in 2021. That's down from the last official numbers
How Can Brands Best Celebrate Earth Day? By Not Celebrating Earth Day was created to educate and advocate for the protection of our environment, but it has also become a day for promo codes and planet-themed product lines. Those that use the day to drive sales rather than impact miss the opportunity to lead. Far
Why Innocent Was Found Guilty of Greenwashing and Why it Matters Innocent--the Coca-Cola-owned drinks brand which claims to produce "natural, delicious drinks that do good for the planet"--has seen its animated "Little Drinks, Big Ideas" campaign banned by the Advertising Standards Authority (ASA) in Britain. This could impact the future direction of its and other
Volvo Turns to Twitter at Super Bowl Time to Drive Education on Electric Vehicles Volvo kicked off a public-service campaign to help educate Twitter's captive audience during Super Bowl 56 about electric vehicles--all of them, not just Volvo's--with the help of school kids and a video camera. The campaign is called "EV as ABC," as
