October 2019

The New Yorker Festival Has Been a Thing for as Long as David Remnick Has Been Editor

By |2019-10-09T08:00:08-04:00October 9th, 2019|Publishers & Platforms|

The New Yorker Festival Has Been a Thing for as Long as David Remnick Has Been Editor

David Remnick estimates he was in his job as editor in chief of The New Yorker for “five and a half minutes” (or so) when he was pitched the idea to start a festival around the brand. The New Yorker’s Rhonda Sherman, who now directs the event, sketched out what a festival for the magazine…

Source: Ad Week – AD & Brand News

Group Nine Will Acquire PopSugar, as Another Media Company Gobbles Up Another Property

By |2019-10-07T18:33:20-04:00October 7th, 2019|Publishers & Platforms|

Group Nine Will Acquire PopSugar, as Another Media Company Gobbles Up Another Property

Group Nine, the media organization that specializes in digital video, will acquire PopSugar, the digital lifestyle brand, the company announced today. It’s unclear whether there will be layoffs as a result of the merger. Group Nine already includes brands NowThis (news), The Dodo (animals), Thrillist (food and travel) and Seeker (tech). PopSugar will be its…

Source: Ad Week – AD & Brand News

Outbrain and Taboola to Merge

By |2019-10-03T06:00:34-04:00October 3rd, 2019|Publishers & Platforms|

Outbrain and Taboola to Merge

Native advertising duo Outbrain and Taboola have announced their intention to merge in a deal billed by the companies’ leadership as a bid to rival the likes of Amazon, Facebook and Google for ad spend. Taboola founder and CEO Adam Singolda will head up the proposed entity, which will operate under the Taboola name pending…

Source: Ad Week – AD & Brand News

87% of Consumers Would Opt Out of Ad Targeting Under CCPA Terms

By |2019-10-02T09:00:26-04:00October 2nd, 2019|Publishers & Platforms|

87% of Consumers Would Opt Out of Ad Targeting Under CCPA Terms

The California Consumer Privacy Act (CCPA) will come into force in January 2020 and as the media industry scrambles for solutions to bring more transparency to data brokerage, research shows marked consumer resistance to ad tech. The wording of CCPA obliges websites to inform visitors of how their data is shared with third parties, such…

Source: Ad Week – AD & Brand News

September 2019

Xandr Media President Rick Welday Given New Role Bridging AT&T Business and WarnerMedia Divisions

By |2019-09-27T16:16:20-04:00September 27th, 2019|Publishers & Platforms|

Xandr Media President Rick Welday Given New Role Bridging AT&T Business and WarnerMedia Divisions

AT&T and WarnerMedia are taking another step to unite their businesses following last year’s merger. Xandr Media president Rick Welday has been named evp, AT&T Business and WarnerMedia go-to-market, and has been tasked with serving as a bridge between the two teams. Xandr is AT&T’s advertising and analytics unit. Welday’s new role was announced today…

Source: Ad Week – AD & Brand News

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

By |2019-09-27T16:14:59-04:00September 27th, 2019|Publishers & Platforms|

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations–the American Association of Advertising Agencies and Digital Content Next–are devising a standardized means of analyzing sentiment on recognized news websites to…

Source: Ad Week – AD & Brand News

Vox Media and New York Media Intend to Merge

By |2019-09-25T08:34:21-04:00September 25th, 2019|Publishers & Platforms|

Vox Media and New York Media Intend to Merge

Vox Media and New York Media, which includes New York Magazine and several sister sites, intend to merge, the companies announced late Tuesday. The deal, which is subject to approval, is expected to close this fall; financial details were not disclosed. The companies touted a new media organization with multiple revenue streams that will extend…

Source: Ad Week – AD & Brand News

Inc. Makes History with The Wing CEO Audrey Gelman

By |2019-09-24T16:18:13-04:00September 24th, 2019|Publishers & Platforms|

Inc. Makes History with The Wing CEO Audrey Gelman

The Wing’s CEO Audrey Gelman made history last week as the first visibly pregnant woman to appear on the cover of a business magazine. The Inc. article accompanying the cover profiled Gelman and The Wing, which brought in $118 million in funding. “I am humbled by what we all go through together collectively to change…

Source: Ad Week – AD & Brand News

How Social Media Marketers Found Success With Facebook Groups

By |2019-09-16T18:00:46-04:00September 16th, 2019|Magazine, Publishers & Platforms|

How Social Media Marketers Found Success With Facebook Groups

Just when marketers thought all hope was lost and that they’d never see big numbers from organic engagement on Facebook again, the app released news that could put them back in the game. At Facebook’s F8 developer’s conference in April, CEO Mark Zuckerberg introduced a new site and app design, placing private messaging and groups…

Source: Ad Week – AD & Brand News

AT&T’s Xandr Monetize Is Ad Tech for the Open Internet

By |2019-09-05T18:03:34-04:00September 5th, 2019|Ad Tech & Mar Tech, Publishers & Platforms|

AT&T’s Xandr Monetize Is Ad Tech for the Open Internet

AT&T has unveiled Xandr Monetize, a suite of ad-tech tools it procured in its $1.6 billion purchase of AppNexus, a company that was arguably the poster child for independent ad tech. Xandr’s sell-side toolset contains enhanced solutions for the automated trading of television ad space, a prospect that many have identified as the next wave…

Source: Ad Week – AD & Brand News