This Ad Calls for Ending Virginity Tests in Romania [Sensitive content: This article discusses sexual assault, gender-based violence and medical abuse. If you're struggling with any of the topics mentioned in this article, please call the National Sexual Assault Hotline: 1 (800) 656-4673] Recent history is full of reminders that antiquated views around the autonomy
Leo Burnett’s Haunting ‘Lost Class’ Honored at ADC Awards Change the Ref and Leo Burnett Chicago generated massive attention with "The Lost Class," a stunt that fooled vocal gun advocates into speaking at a memorial event for slain students. Nearly a year later, the campaign against firearm violence is getting a second round of attention
Cheeky PSA Urges Men to Get Vaccinated to Avoid ‘Schlong Covid’ There are a few clues straight away that this documentary-style short film isn't your average public service announcement. First, a diverse array of men talk earnestly--and vaguely--about what seems to be a prized possession. "It's an extension of myself," says one man, while another
McDonald’s Wants Drivers to Keep Their Minds on the Road and off Its Food With the increase in drive-thru services at fast food outlets following in-store restrictions due to the Covid-19 outbreak, McDonald's has released a road safety campaign to remind drivers to keep their minds on the road rather than their food. The world's
This UK Ad Partnership Hopes to Help Criminalize Sexual Harassment in Public LONDON--In Britain, it's not a crime to sexually harass people in public. Well, not specifically--unless it also leads to assault or another criminal offense--because there is no law that prevents cat calling, creepy behavior or other unwanted, threatening and harmful advances. There are
These Ordinary Ads Feature Only People With Disabilities, and That’s the Point Though people with disabilities make up the largest minority group in the world, less than 3% of characters in North American television shows have a disability. (And, of these, 95% are played by able-bodied actors.) To counter this lack of representation, a coalition
The Lyrics to ‘I Will Survive’ Become Powerful Words of Defiance in This Cancer PSA In the U.K., a woman dies of ovarian cancer every two hours. While that frequency is decidedly alarming, aggressive research and treatment has prevented the rate from becoming much higher. In an ideal world, something as overtly necessary as health
An AI Created This Portrait of Hunger in America by Analyzing 1,000 People in Need A new PSA is using artificial intelligence to challenge people's perceptions of hunger as a problem faced only by those living on the streets or in distant, underdeveloped countries. Instead, advocates say, hunger afflicts 37 million Americans, in the kinds
Children in Poverty Pick Their Own Sponsors in This Sweet Video That Flips Fundraising Choice is a powerful thing, one that most of us take for granted. And when we choose a recipient for our charitable dollars, we feel a rush of benevolence from the knowledge we've helped shape a life. But what if the
