TV Icon Betty White Dies at 99. Here Were Her Most Memorable Ads TV legend Betty White--who starred in The Golden Girls, The Mary Tyler Moore Show, Hot in Cleveland and dozens (if not hundreds) of other film and television projects over the past 70 decades--has died at 99, just weeks before her 100th birthday.
The Biggest TV Executive Departures of 2021 Last year set a new bar for high-profile executive departures in the TV space, as more than two-dozen big-names headed for the exits in 2020 following major reorganizations and other big moves. By contrast, 2021 was a much quieter year on the executive exit front, even though some
Former Univision Ad Sales Chief Steve Mandala Lands at Estrella Media Almost a year after Steve Mandala exited Univision, the ad sales chief is returning to Spanish-language U.S. media. Mandala has joined Estrella Media as chief revenue and local media officer, starting his role today, the company said. "We are excited to have Steve join
Netflix Officially Switches Viewing Metrics, Unveils Weekly Top 10 Lists Netflix's daily top 10 lists have become a powerful lens into which kinds of programming perform particularly well on the streaming service, but it was up to individual users to keep a keen eye on which titles rose to the top. Now, as the company
Linear and Streaming Are Separate Pillars of HBO’s Success HBO and WarnerMedia's streaming platform, HBO Max, enjoy significant momentum with groundbreaking and award-winning programming amid an increasingly crowded entertainment landscape and considerable changes in viewing habits. Casey Bloys, chief content officer at HBO, joined Adweek's Convergent TV Summit to discuss the brand's strategies for producing
Using Data to Build an Effective Connected TV Strategy The use of connected TV (CTV) has exploded in the past couple of years. In fact, U.S. upfront CTV ad spending will surpass $4 billion in 2021 alone, which translates into a 50% uptick year-over-year. According to recent projections, this will increase to $6 billion next
How NBCUniversal Wields the ‘Power of the Portfolio’ to Reach New Audiences Frances Berwick is NBCUniversal's Television and Streaming Chairman of Entertainment Networks--a unique role helming business operations and strategy for seven entertainment platforms, including NBC and cable networks Bravo, E!, SYFY, Oxygen and USA. She joined Adweek's Convergent TV Summit to discuss her first
Google Signs on as First-Ever Presenting Sponsor for ESPN NBA Playoffs Next year, the NBA Playoffs on ESPN will have a presenting sponsor for the first time. Disney Advertising Sales and Google extended their longstanding partnership, integrating Google Pixel into the league's full slate of nationally televised playoff games on ESPN and TNT. Top line
As TV Viewing Habits Shift, Networks Vow Patience With Fall’s New Shows The 2021-22 TV season is officially underway, and following last year's pandemic upheaval, the broadcasters have returned to their traditional fall TV schedules. Over the next month or so, ABC, CBS, Fox, NBC and The CW will debut 14 new entertainment series, as
Samba TV Adds Former Fox Exec Meredith Brace as CMO Samba TV has tapped Meredith Brace as the company's first chief marketing officer in 21 months as part of a larger talent buildup for the advertising and analytics company. Top line Brace, the former evp of brand marketing and category sales for Fox, has spent
