December 2019

How Hallmark Channel Made Christmas the Most Lucrative Time of the Year

By |2019-12-01T20:00:46-05:00December 1st, 2019|Magazine, Programming & Performance|

How Hallmark Channel Made Christmas the Most Lucrative Time of the Year

A decade ago, as upstart Hallmark Channel struggled to make a name for itself in a cluttered cable landscape, the network decided on a bold move: turning its fledgling original Christmas movie output (the first of which aired in 2002, one year after the network launched) into a holiday event called Countdown to Christmas. Getting…

Source: Ad Week – AD & Brand News

November 2019

ET Reunites With Elliott, but for an Xfinity Ad, Not a Movie Sequel

By |2019-11-28T11:01:20-05:00November 28th, 2019|Programming & Performance|

ET Reunites With Elliott, but for an Xfinity Ad, Not a Movie Sequel

E.T. the Extra-Terrestrial was one of the highest-grossing films ever made, but director Steven Spielberg always resisted making a followup to his 1982 film about an alien left behind on earth who befriends a young boy and attempts to “phone home.” However, E.T. and Elliott have finally reunited 37 years later–not for a sequel, but…

Source: Ad Week – AD & Brand News

Disney Will Bolster Hulu’s Library With FX Shows

By |2019-11-07T17:46:27-05:00November 7th, 2019|Programming & Performance|

Disney Will Bolster Hulu’s Library With FX Shows

Disney is busy ramping up for the premiere of its anticipated streaming service Disney+, but the company hasn’t forgotten about Hulu. The Hulu library will soon be the home of programming from the cable network FX, Disney CEO Bob Iger said today on a call with investors. Beginning in March 2020, all existing and new…

Source: Ad Week – AD & Brand News

October 2019

AMC Networks’ New Ad Sales Chief Is Already Marketing for Next Year’s Upfront

By |2019-10-28T08:00:09-04:00October 28th, 2019|Programming & Performance, TV Upfronts|

AMC Networks’ New Ad Sales Chief Is Already Marketing for Next Year’s Upfront

Ad inventory purchased in this year’s upfront has barely begun to make it on air, but AMC Networks is already laying the groundwork for 2020’s negotiations. The company is unveiling a new trade marketing campaign today–its first featuring all five network brands–which incorporates quotes from fans as a way to remind buyers and brands that…

Source: Ad Week – AD & Brand News

Our 8 Biggest Questions About HBO Max Ahead of Its Investor Day

By |2019-10-28T06:30:46-04:00October 28th, 2019|Programming & Performance, Streaming & OTT|

Our 8 Biggest Questions About HBO Max Ahead of Its Investor Day

With a hefty slate of originals and library content, HBO Max–WarnerMedia’s upcoming streaming service–is shaping up to be one of the larger and more ambitious new entries in the space. But while HBO Max has been releasing news about its programming on a daily basis, there are still lots of questions about the upcoming service…

Source: Ad Week – AD & Brand News

Christmas Comes Early for Lifetime, Which Shifts to 24/7 Holiday Movies on Friday

By |2019-10-23T08:00:39-04:00October 23rd, 2019|Programming & Performance|

Christmas Comes Early for Lifetime, Which Shifts to 24/7 Holiday Movies on Friday

Halloween is still more than a week away, but it’s already beginning to look at lot like Christmas on Lifetime. After returning to the holiday space last year with its six-week It’s a Wonderful Lifetime event, the network is going all in on Christmas in 2019. Starting on Friday, Lifetime will air Christmas and holiday-themed…

Source: Ad Week – AD & Brand News

How the Producers of Friends Made a Show That’s as Popular Now as It Was 25 Years Ago

By |2019-10-20T20:00:49-04:00October 20th, 2019|Hot List, Magazine, Programming & Performance, Streaming & OTT|

How the Producers of Friends Made a Show That’s as Popular Now as It Was 25 Years Ago

Marta Kauffman, David Crane and Kevin Bright are finally getting a chance to revel in their legacy. A quarter-century ago, the trio began executive producing Friends, a sitcom chronicling the relationships among six lovably neurotic 20-somethings (played by Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer) living in the same…

Source: Ad Week – AD & Brand News

6.5 Million People Watched Netflix’s Breaking Bad Film El Camino on Opening Weekend

By |2019-10-17T18:20:59-04:00October 17th, 2019|Programming & Performance, Streaming & OTT|

6.5 Million People Watched Netflix’s Breaking Bad Film El Camino on Opening Weekend

On its opening weekend on Netflix, the Breaking Bad film El Camino attracted nearly 6.5 million viewers in the U.S., marking a considerable audience for the anticipated movie. More than 2.6 million people in the U.S. tuned in to watch the film on Oct. 11, when it debuted, according to Nielsen’s SVOD Content Ratings. While…

Source: Ad Week – AD & Brand News

WWE Inspires Wild Office Brawl in Fox’s Friday Night SmackDown Spots

By |2019-10-17T08:00:49-04:00October 17th, 2019|Programming & Performance|

WWE Inspires Wild Office Brawl in Fox’s Friday Night SmackDown Spots

Earlier this month, Fox Sports successfully relocated WWE SmackDown from USA to its new home at Fox, where the program is now called Friday Night SmackDown. But now comes the hard part of maintaining and nurturing that Friday night audience 52 weeks a year. Fox Sports will attempt to do just that with the next…

Source: Ad Week – AD & Brand News

NBC First Cancels Sunnyside From Fall TV Lineup

By |2019-10-15T22:09:28-04:00October 15th, 2019|Programming & Performance|

NBC First Cancels Sunnyside From Fall TV Lineup

Sunnyside has become the first casualty of the new TV season. NBC is pulling the show from the schedule following Thursday’s episode, which will be its fourth. Sunnyside stars Kal Penn as a disgraced New York City councilman who tries to redeem himself by helping a diverse group of people become American citizens. In its…

Source: Ad Week – AD & Brand News