December 2019

Taking Media In-House Is not a Case of One Size Fits All

By |2019-12-27T13:17:28-05:00December 27th, 2019|Ad Tech & Mar Tech, Programmatic|

Taking Media In-House Is not a Case of One Size Fits All

Sometimes it is better to take back control, while other times it’s better to leave it in the hands of experts. Since the dawn of paid-for search advertising-a means of advertising that requires more data-led savvy as opposed to bulk-buying power of traditional media agencies-the in-housing narrative has gone to and fro. In-housing, where a…

Source: Ad Week – AD & Brand News

How to Recalibrate Programmatic in 2020 With Renewed Purpose

By |2019-12-26T10:00:31-05:00December 26th, 2019|Ad Tech & Mar Tech, Programmatic, Voice, Year in Review|

How to Recalibrate Programmatic in 2020 With Renewed Purpose

When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology. If programmatic falls short of its promise of precision, automation, effectiveness and data enrichment, the advertising…

Source: Ad Week – AD & Brand News

Amazon Advertising, Explained

By |2019-12-17T07:00:01-05:00December 17th, 2019|Amazon, Programmatic|

Amazon Advertising, Explained

When 2019 wraps, Amazon’s advertising business is projected to be more than 50% bigger than it was a year ago–when advertisers spent nearly $5 billion–as it continues to challenge its much bigger rivals, Google and Facebook. Meanwhile, the agencies that work with brands on the platform say Amazon’s advertising ecosystem is itself becoming more competitive…

Source: Ad Week – AD & Brand News

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

By |2019-12-09T18:00:39-05:00December 9th, 2019|Ad Tech & Mar Tech, Magazine, Programmatic|

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

In February, Google will begin implementing the seismic changes to how it treats cookies in its browser, first announced in May, as part of its Chrome 80 rollout. And while this does not go as far as Apple’s prohibition of third-party cookies, some argue that it signifies the end of an era. Add to this…

Source: Ad Week – AD & Brand News

November 2019

NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform

By |2019-11-20T07:00:24-05:00November 20th, 2019|Ad Tech & Mar Tech, Programmatic|

NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform

As NBCUniversal continues its evolution into a more digitally native operation, the Comcast-owned broadcaster has appointed Ryan McConville to the newly created role of executive vice president of ad platforms and operations. McConville, the former president and COO of mobile advertising company Kargo, is charged with building out a team to enhance NBCUniversal’s media offering…

Source: Ad Week – AD & Brand News

How Google’s Upcoming AdX Changes Could Affect Media Buys

By |2019-11-20T06:00:48-05:00November 20th, 2019|Ad Tech & Mar Tech, Programmatic|

How Google’s Upcoming AdX Changes Could Affect Media Buys

Last week, Google announced it would move to block certain contextual information from its programmatic trading platforms. The move effectively amounts to a tech tax hike, but some hope it will lead to more household brands sponsoring news content. The latest in the search giant’s ongoing privacy overhaul was prompted by regulators. Beginning in February…

Source: Ad Week – AD & Brand News

October 2019

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing

By |2019-10-20T20:00:49-04:00October 20th, 2019|Ad Tech & Mar Tech, Magazine, Programmatic, Voice|

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing

Online marketing has gone through three distinct phases so far, where innovation and economic upheaval have more or less systematically brought about the end of one era and a shift toward the next. Some think that the age of having everything move entirely online in marketing is already upon us, but I actually beg to…

Source: Ad Week – AD & Brand News

AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors

By |2019-10-16T17:57:42-04:00October 16th, 2019|General, Programmatic|

AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors

AdFin, a company that tried to help the Association of National Advertisers and consultancies like Accenture and PwC illuminate the murky depths of programmatic dealings, has closed. The company attempted to audit the often-complicated programmatic supply chain by benchmarking programmatic spend of ad agencies and its ad-tech partners, then making this available to marketers. However,…

Source: Ad Week – AD & Brand News

TikTok’s Toying Around With Ads That Anyone Can Play

By |2019-10-04T16:08:16-04:00October 4th, 2019|General, Programmatic|

TikTok’s Toying Around With Ads That Anyone Can Play

Depending on whom you ask, the content on TikTok can skew anywhere from surreal to cringeworthy but can also be, as The New York Times once said, “genuinely fun.” Now, the short-form video giant wants to make ads that are fun, too. TikTok developer documentation explains how since this summer, the company has allowed media…

Source: Ad Week – AD & Brand News

Brands Can Avoid Ad Fraud by Understanding Its Ever-Changing Nature

By |2019-10-04T09:14:27-04:00October 4th, 2019|Programmatic, Voice|

Brands Can Avoid Ad Fraud by Understanding Its Ever-Changing Nature

It’s been several years since brands and agencies were made aware of the size of digital advertising’s fraud issue. Despite increased scrutiny from ad buyers and efforts across the industry to filter out nonhuman traffic, fraud persists. While many are aware of the problem, very few have a deep knowledge of fraud, much less about…

Source: Ad Week – Tech