Programmatic

OpenTable’s New Campaign Promotes Safe Dining Amid Increasing Vaccine Verification Mandates

OpenTable’s New Campaign Promotes Safe Dining Amid Increasing Vaccine Verification Mandates Americans are looking to eat out again with ease, that much is clear. Even prior to the delta variant's steady advancement, online reservation app OpenTable was already providing sanitations tips, distance protocols and restaurant-by-restaurant staff standards to better inform potential diners. Now the company

OpenTable’s New Campaign Promotes Safe Dining Amid Increasing Vaccine Verification Mandates2021-08-17T17:30:47-04:00

Taking Media In-House Is not a Case of One Size Fits All

Taking Media In-House Is not a Case of One Size Fits All Sometimes it is better to take back control, while other times it's better to leave it in the hands of experts. Since the dawn of paid-for search advertising-a means of advertising that requires more data-led savvy as opposed to bulk-buying power of traditional

Taking Media In-House Is not a Case of One Size Fits All2019-12-27T13:17:28-05:00

How to Recalibrate Programmatic in 2020 With Renewed Purpose

How to Recalibrate Programmatic in 2020 With Renewed Purpose When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology. If programmatic falls short of its promise

How to Recalibrate Programmatic in 2020 With Renewed Purpose2019-12-26T10:00:31-05:00

Amazon Advertising, Explained

Amazon Advertising, Explained When 2019 wraps, Amazon's advertising business is projected to be more than 50% bigger than it was a year ago--when advertisers spent nearly $5 billion--as it continues to challenge its much bigger rivals, Google and Facebook. Meanwhile, the agencies that work with brands on the platform say Amazon's advertising ecosystem is itself

Amazon Advertising, Explained2019-12-17T07:00:01-05:00

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World In February, Google will begin implementing the seismic changes to how it treats cookies in its browser, first announced in May, as part of its Chrome 80 rollout. And while this does not go as far as Apple's prohibition of third-party

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World2019-12-09T18:00:39-05:00

NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform

NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform As NBCUniversal continues its evolution into a more digitally native operation, the Comcast-owned broadcaster has appointed Ryan McConville to the newly created role of executive vice president of ad platforms and operations. McConville, the former president and COO of mobile advertising company Kargo, is

NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform2019-11-20T07:00:24-05:00

How Google’s Upcoming AdX Changes Could Affect Media Buys

How Google’s Upcoming AdX Changes Could Affect Media Buys Last week, Google announced it would move to block certain contextual information from its programmatic trading platforms. The move effectively amounts to a tech tax hike, but some hope it will lead to more household brands sponsoring news content. The latest in the search giant's ongoing

How Google’s Upcoming AdX Changes Could Affect Media Buys2019-11-20T06:00:48-05:00

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing Online marketing has gone through three distinct phases so far, where innovation and economic upheaval have more or less systematically brought about the end of one era and a shift toward the next. Some think that the age of having everything move entirely online

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing2019-10-20T20:00:49-04:00

AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors

AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors AdFin, a company that tried to help the Association of National Advertisers and consultancies like Accenture and PwC illuminate the murky depths of programmatic dealings, has closed. The company attempted to audit the often-complicated programmatic supply chain by benchmarking programmatic spend of

AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors2019-10-16T17:57:42-04:00

TikTok’s Toying Around With Ads That Anyone Can Play

TikTok’s Toying Around With Ads That Anyone Can Play Depending on whom you ask, the content on TikTok can skew anywhere from surreal to cringeworthy but can also be, as The New York Times once said, "genuinely fun." Now, the short-form video giant wants to make ads that are fun, too. TikTok developer documentation explains

TikTok’s Toying Around With Ads That Anyone Can Play2019-10-04T16:08:16-04:00