Packaging Design

The Meaning Behind These Gorgeous Limited-Edition Doritos Bags

The Meaning Behind These Gorgeous Limited-Edition Doritos Bags Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new campaign titled #AmplifyBlackVoices, which saw the brand release a video by Luke

The Meaning Behind These Gorgeous Limited-Edition Doritos Bags2021-07-02T09:00:00-04:00

Unilever Will Eliminate ‘Normal’ From Its Product Packaging

Unilever Will Eliminate ‘Normal’ From Its Product Packaging Certain identifiers are helpful when it comes to navigating the massive beauty industry. We look for shampoo that is specifically formulated for thicker hair, lotion that alleviates dry hands, or foundation that's seemingly more harmonious with our oily T-zones--anything that recognizes that we have unique qualities that

Unilever Will Eliminate ‘Normal’ From Its Product Packaging2021-03-09T17:01:19-05:00

Shiny Aluminum Luggage Is Popular Now, but Zero Halliburton Pioneered It

Shiny Aluminum Luggage Is Popular Now, but Zero Halliburton Pioneered It On a recent winter afternoon, Tom Nelson looks over the display of luggage at Zero Halliburton's flagship store in Manhattan. There's nothing flashy about the place or its cases, which rest atop spindly black-metal stands below the trained gaze of spotlights. But the one

Shiny Aluminum Luggage Is Popular Now, but Zero Halliburton Pioneered It2020-03-09T18:00:45-04:00

Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster

Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster Depending on the moment (or the reader), Gwyneth Paltrow's content-meets-commerce brand Goop finds itself at the center of the internet's praise or ire. Take earlier this month, for example, when it attracted a bit (or a lot) of both when a promotional poster for Goop's

Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster2020-01-15T15:58:28-05:00

A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon

A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon American distillers are known for protecting secret recipes and ingredients, but few guardians match the commitment of one Jimmy Russell. The Wild Turkey distillery in Lawrenceburg, Ky., where Russell has overseen the stills for 65 years, has used the same yeast strain

A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon2019-09-23T18:00:22-04:00