Outdoor

Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper

Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper There are only two eras in advertising: Ads that came out before Burger King's Moldy Whopper and ads that came out after Burger King's Moldy Whopper. One moment, thin as a dagger's edge, lies between the two--and we are living in it at this very

Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper2020-02-19T06:45:33-05:00

New OOH Agency Launches With a Strong Roster of DTC Brands

New OOH Agency Launches With a Strong Roster of DTC Brands A new agency player has entered the out-of-home arena. Quan Media Group officially launched today, with a roster of DTC brands including Away, Banza, Contiki, Dagne Dover, Daily Harvest and digital health care company Ro. Quan was founded by agency veteran Brian Rappaport, who

New OOH Agency Launches With a Strong Roster of DTC Brands2020-02-05T16:19:09-05:00

OkCupid’s New Ads Focus on Politics, BDSM and Other Make-Or-Break Dating Factors

OkCupid’s New Ads Focus on Politics, BDSM and Other Make-Or-Break Dating Factors Two years ago, dating app OkCupid was the darling of the creative world. The brand's "DTF" campaign from Wieden + Kennedy New York twisted the original meaning of the acronym with dozens of new sayings designed to move dating away from just hookups.

OkCupid’s New Ads Focus on Politics, BDSM and Other Make-Or-Break Dating Factors2020-01-05T08:15:24-05:00

Why One Ikea Location Suddenly Has Quotes Around Its Name

Why One Ikea Location Suddenly Has Quotes Around Its Name Typically, seeing quotes around a brand name would make you understandably wary, in the same way you'd be reluctant to eat something that someone described with air-quotes as "food." But with Ikea's Wembley location in London, there's a good--albeit a bit obscure--reason why the chain

Why One Ikea Location Suddenly Has Quotes Around Its Name2019-11-01T15:06:10-04:00

Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together

Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater2019-10-10T16:54:51-04:00

Unmissable From the Air, This Jack Ryan Promo Is the Largest Rooftop Ad Ever

Unmissable From the Air, This Jack Ryan Promo Is the Largest Rooftop Ad Ever While Los Angeles may feel like an endless landscape of billboards from the ground level, those flying into the city mostly just see swaths of brown and black roofs framed by streetlights and traffic. So for now, window seat passengers should

Unmissable From the Air, This Jack Ryan Promo Is the Largest Rooftop Ad Ever2019-09-11T17:33:59-04:00