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Why Changing Your Company’s Name Can Be an Operational Nightmare

Bob Purcell is a successful consultant, a Massachusetts transplant who's quite happy to enjoy the year-round warmth of Southern California. But Purcell still vividly recalls his corporate days on the East Coast when, between 1986 and 1994, he was the chief marketer for Dunkin' Donuts. And if you ask Purcell about his Dunkin' Donuts days,...

Why Changing Your Company’s Name Can Be an Operational Nightmare2019-08-27T06:30:44-04:00

The Currency of Influence in Marketing — Buy, Sell, or Trade

Influence is its own form of a modern digital currency. Influence is able to overcome almost any obstacle, and more than ever, it's the powerful (sometimes-hidden) global fuel that helps drive our multi-trillion dollar online business world. In fact, according to the 2019 Edelman Trust Barometer “In Brands We Trust?” report, 63% of consumers trust

The Currency of Influence in Marketing — Buy, Sell, or Trade2019-08-27T06:30:02-04:00

Infographic: How Brand Mascot Recognition Has Changed Over Time

While some brand mascots feel timeless, many can't weather the unstoppable force of time and innovation, according to new research commissioned by promotional products company Crestline. Crestline analyzed brand recognition by generation among 82 mascots and found that brand symbols like Vlasic Pickles' stork, Travelocity's gnome and Snuggle's teddy bear are far less recognizable among...

Infographic: How Brand Mascot Recognition Has Changed Over Time2019-08-26T18:00:54-04:00

How Charlie the Tuna Became One of the Best-Known Brand Mascots in American History

For the benefit of those unfamiliar with the phrase (and it can't be many), "Sorry, Charlie" roughly translates to: Tough luck, bro. Urban Dictionary defines it as: "A lack of sympathy. A form of 'get over it.'" Today's kids might not trot out "Sorry, Charlie" as much as the youth of the 1960s did, but...

How Charlie the Tuna Became One of the Best-Known Brand Mascots in American History2019-08-26T18:00:50-04:00

How One Creative Is Facilitating More Opportunities for Women in Advertising

Laura Visco started off her career "failing terribly" after she moved from Argentina to London and dealt with all the challenges that came with it: from learning English to starting over without connections. But that didn't stop her from excelling, becoming deputy ecd at 72andSunny Amsterdam--as well as a voice for younger creatives and those...

How One Creative Is Facilitating More Opportunities for Women in Advertising2019-08-26T18:00:47-04:00

Special Interest Publications Are Giving Shuttered Print Magazines a New Lease on Life

Like a phoenix rising from the ashes, magazines are being reborn for the newsstands. As more magazines go dark and become digital-only, publishers are finding ways to keep those outlets alive in their original medium as special interest publications. The big magazine publishing houses have been turning their shuttered print magazines into special interest publications....

Special Interest Publications Are Giving Shuttered Print Magazines a New Lease on Life2019-08-26T18:00:11-04:00

Baidu Emerges as Amazon’s Biggest Rival in the Smart Speaker Market

While Amazon remains the heavyweight champion of the world when it comes to smart speakers, with the most devices shipped in Q2, Chinese search engine Baidu has supplanted Google in the No. 2 spot with its Xiaodu devices, according to new research from analytics firm Canalys. Amazon shipped 6.6 million Echo devices in the quarter,...

Baidu Emerges as Amazon’s Biggest Rival in the Smart Speaker Market2019-08-26T16:53:40-04:00

Facial Recognition Will Be Watching and Storing Your Emotions and Data

Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." Amazon says its Rekognition facial recognition software can now identify fear along with seven other emotions including, happy, sad, angry, surprised, disgusted, calm and confused. What...

Facial Recognition Will Be Watching and Storing Your Emotions and Data2019-08-26T16:53:12-04:00

Oklahoma Judge Issues Verdict Holding Johnson & Johnson Responsible for State’s Opioid Crisis

Johnson & Johnson is being asked to pay $572 million in damages by the state of Oklahoma after a verdict was issued in Cleveland County district court on Monday afternoon that held the company liable for the state's ongoing opioid crisis. The pharmaceuticals and consumer-packaged goods manufacturer owns several health and beauty brands, including Tylenol,...

Oklahoma Judge Issues Verdict Holding Johnson & Johnson Responsible for State’s Opioid Crisis2019-08-26T16:51:16-04:00

To Mark Fall’s Arrival, Dairy Queen Overloads the Senses with New Blizzard Treat Candles

Each year, consumers wait with bated breath for fall flavor season. And nowhere is this more evident than at Starbucks, when the pumpkin spice latte makes its first appearance of the year (which is tomorrow, the earliest the coffee treat has ever debuted). Not to be outdone by the Seattle caffeine behemoth, Dairy Queen is...

To Mark Fall’s Arrival, Dairy Queen Overloads the Senses with New Blizzard Treat Candles2019-08-26T16:36:34-04:00