News

These McDonald’s Egg McMuffin Videos Might Be the Most Satisfying Ads Ever Made

When McDonald's all-day breakfast menu launched in France, the brand could have focused all its marketing efforts on convenience or craving or any number of other traditional approaches. Instead, agency TBWAParis took things in a very different and delightful direction. The agency has created a series of content that plays right into a modern internet...

These McDonald’s Egg McMuffin Videos Might Be the Most Satisfying Ads Ever Made2019-08-27T15:51:52-04:00

Disney+ Customers Get a Steep Discount if They Sign Up Now

Disney has kicked off the marketing campaign for its anticipated streaming service Disney+ with a steeply discounted offer to lock in subscribers for the next three years. Until Sept. 2, members of Disney's fan club, D23, will have the option to sign up for a three-year subscription to Disney+ for just $46.99 per year, the...

Disney+ Customers Get a Steep Discount if They Sign Up Now2019-08-27T12:03:47-04:00

Disney and Target’s Partnership Comes Just in Time for the Holiday Season

With $12 billion in annual toy sales at stake, Target is looking to take ownership of the category with a new Disney partnership. At D23 expo, Disney's annual three-day event celebrating, well, Disney, the House of Mouse announced it would open 25 permanent branded shops inside Target stores across the country by Oct. 4, with...

Disney and Target’s Partnership Comes Just in Time for the Holiday Season2019-08-27T11:35:12-04:00

Why Facebook’s FTC Fine Is a Positive for the Digital Ad World

The FTC fined Facebook $5 billion for various privacy violations in July. After two years of privacy pushback, multiple scandals and public outcry, the social media behemoth is finally being held accountable. This is the largest fine in FTC history, much larger than the $22 million fine imposed on Google in 2012. As trust erodes...

Why Facebook’s FTC Fine Is a Positive for the Digital Ad World2019-08-27T11:25:35-04:00

Phocus Sparkling Water Is Spiked—With Caffeine

Spiked seltzer--also known as hard sparkling water--is undeniably the sip of the summer, with brands like White Claw, Bon & Viv and Truly dominating the beverage conversation. But alcohol isn't the only unexpected infusion seltzer has been getting recently. Phocus is a caffeinated sparkling water that offers consumers a non-coffee, non-soda beverage option to get...

Phocus Sparkling Water Is Spiked—With Caffeine2019-08-27T10:34:53-04:00

Ubersuggest 5.0: Generate 1 Million Keyword Suggestions in 7 Seconds (Seriously)

Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new

Ubersuggest 5.0: Generate 1 Million Keyword Suggestions in 7 Seconds (Seriously)2019-08-27T09:00:24-04:00

TikTok Has a New Way to Monetize Its Rabid Teenage Fans

TikTok's viral videos of the #GuacDance and kombucha taste tests might soon be used to target you with ads in other apps. A trove of newly discovered developer documents reveal the platform has rolled out a native audience network for advertisers looking for a new avenue to reach the roughly 260 million collective TikTok-ers in...

TikTok Has a New Way to Monetize Its Rabid Teenage Fans2019-08-27T07:00:18-04:00

Why Changing Your Company’s Name Can Be an Operational Nightmare

Bob Purcell is a successful consultant, a Massachusetts transplant who's quite happy to enjoy the year-round warmth of Southern California. But Purcell still vividly recalls his corporate days on the East Coast when, between 1986 and 1994, he was the chief marketer for Dunkin' Donuts. And if you ask Purcell about his Dunkin' Donuts days,...

Why Changing Your Company’s Name Can Be an Operational Nightmare2019-08-27T06:30:44-04:00

The Currency of Influence in Marketing — Buy, Sell, or Trade

Influence is its own form of a modern digital currency. Influence is able to overcome almost any obstacle, and more than ever, it's the powerful (sometimes-hidden) global fuel that helps drive our multi-trillion dollar online business world. In fact, according to the 2019 Edelman Trust Barometer “In Brands We Trust?” report, 63% of consumers trust

The Currency of Influence in Marketing — Buy, Sell, or Trade2019-08-27T06:30:02-04:00