News

We Tasted 8 Hard Seltzers to Find the Perfect Summer Buzz

With the sun about to set on the summer of 2019, we wanted to toast the drink of the season: hard seltzer. But with so many now on store shelves, how can you tell the difference between the refreshing and the revolting? Well, leave it to us. We gathered several Adweek staffers--some of whom have...

We Tasted 8 Hard Seltzers to Find the Perfect Summer Buzz2019-08-28T08:00:43-04:00

New Showtime Series Looks at Personal Cost of Multilevel Marketing Companies

Showtime is exposing the dark underbelly of multilevel marketing companies in its new comedy, On Becoming a God in Central Florida. Set in 1992, the show stars Kirsten Dunst as an Orlando-area water park employee making minimum wage who ascends the ranks of a multibillion-dollar pyramid scheme called Founders American Merchandise. To create the faux...

New Showtime Series Looks at Personal Cost of Multilevel Marketing Companies2019-08-28T07:00:25-04:00

Comscore and Hudson MX Team Up to Solve Local TV’s Slump

Thanks to the advent of ad tech, fine-grained audience targeting is easier than ever before--and now it's coming for local TV. Hudson MX, an ad-tech outfit focused on addressing local broadcasters, announced that it would partner with analytics provider Comscore to bring its targeting tech to the local market. Media buyers can plug Comscore's data...

Comscore and Hudson MX Team Up to Solve Local TV’s Slump2019-08-28T07:00:09-04:00

Wow Your Crowd: The Recipe for Creating Exceptional Content Experiences

Have you been to a stadium concert lately? The big ones touring the country tend to pull out all the stops. It’s not just a singer on stage — they are usually supported by a giant jumbotron as backdrop providing flashy visuals, along with fog machines, laser lights, platforms rising out of the ground, special

Wow Your Crowd: The Recipe for Creating Exceptional Content Experiences2019-08-28T06:30:33-04:00

KFC Sold Out of Its Meatless Chicken Nuggets and Wings in 5 Hours

It only took a few hours on Tuesday for KFC to answer the question, "Will people buy chicken-free chicken?" Yes, yes they will. The one franchise in the Atlanta area that launched the faux-meat Beyond Fried Chicken sold out of its supply of nuggets and boneless wings just after lunch time. Customers had started arriving...

KFC Sold Out of Its Meatless Chicken Nuggets and Wings in 5 Hours2019-08-27T19:44:51-04:00

Doritos Flexes Its Iconic Status By Dropping Its Name and Logo From Newest Ad Campaign

Cord-cutting, ad blockers and incognito browsers are just some of the ways younger audiences are avoiding advertisements. As marketers look for new ways to get their brand names and logos in front of hard-to-reach Gen Z audiences, Doritos is trying something very different. Banking on the iconic status of both its product and packaging, the...

Doritos Flexes Its Iconic Status By Dropping Its Name and Logo From Newest Ad Campaign2019-08-27T19:28:58-04:00

Twitter’s Ad Network Is Waging a War Against Anatomy

Twitter has let media buyers promote iffy content, including state-sponsored propaganda, overt white supremacy and obvious scams, in the past, but clinical references to women's bodies apparently won't get through. Per a recent tweet by New York Times contributor Jennifer Gunter, the platform refused to let her publisher run any ads with the word "vagina"...

Twitter’s Ad Network Is Waging a War Against Anatomy2019-08-27T19:12:33-04:00

Popeyes Sells Out of Chicken Sandwiches, Putting Its Newfound Popularity at Risk

Just as the emaciated steed of Famine follows closely behind the red stallion of War, so too are we now entering the next phase of the Chicken Sandwichpocalypse. Popeyes today announced that it has sold through its entire launch inventory of chicken sandwiches--which was supposed to be enough to last through September. That means that...

Popeyes Sells Out of Chicken Sandwiches, Putting Its Newfound Popularity at Risk2019-08-27T18:02:19-04:00

This Former Ogilvy and Fallon Exec Is Starting a Recruiting Practice in Los Angeles

Former Ogilvy and Fallon executive Mandana Mellano is opening a boutique talent and recruiting practice in Los Angeles. To take on traditional recruiting in the current age of marketing disruption, Peony will focus less on recruiting for scale or the current practices in serving C-level talent. "We can't continue to hire talent in silos for...

This Former Ogilvy and Fallon Exec Is Starting a Recruiting Practice in Los Angeles2019-08-27T16:38:32-04:00

Wavemaker Retains $60 Million Chevron Global Media Account

WPP's Wavemaker has retained global media agency of record responsibilities for Chevron. "Chevron has extended its global strategic media and buying services partnership with Wavemaker for another three years," a representative of the energy company confirmed to Adweek. The assignment follows a lengthy review process by the longtime WPP client. While the Chevron review was...

Wavemaker Retains $60 Million Chevron Global Media Account2019-08-27T16:21:01-04:00