How Nielsen, Comscore, Samba TV and Innovid Measured Up at NewFronts Measurement played a big role during Thursday's virtual IAB NewFronts presentations, with Nielsen, Comscore, Innovid and Samba TV all pitching marketers on why their solutions are the strongest when it comes to increased fragmentation in the industry. "I don't think it'll be a surprise
Digitas Touts ‘Beauty of Blackness’ as a DEI Guide for Brands at NewFronts Digitas tackled diversity, equity and inclusion in its 15th NewFronts presentation, highlighting the documentary The Beauty of Blackness as a guide to how brands can deliver connected experiences through storytelling. Centering on thought leadership rather than selling has been a staple for
Audacy’s Pitch to Marketers: We’re One-Stop Shopping for Audio The audio streamer Audacy made its first appearance at the virtual NewFronts today, making the case that audio creates an intimate bond with listeners, something marketers can capitalize on with campaigns they can buy across the company's vast network of radio stations, podcasts, website and events.
How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2 With splashy OTT offerings from Disney, Apple, WarnerMedia and NBCUniversal about to roll out, Facebook Watch execs touted its massive reach in the streaming space with a daily global audience of 140 million. The publisher was among a quieter Day 2
