November 2019

The Biggest Black Friday Ever Saw $7.4B in Online Sales

By |2019-11-30T13:07:56-05:00November 30th, 2019|Data & Insights, Mobile|

The Biggest Black Friday Ever Saw .4B in Online Sales

The 2019 holiday shopping season is finally underway with $7.4 billion in online sales on Black Friday, marking 19.6% growth year-over-year (YOY). That’s according to figures from data provider Adobe, and puts Black Friday 2019 $500,000 behind Cyber Monday 2018, which holds the record for the biggest day in U.S. ecommerce to date. Adobe forecasts…

Source: Ad Week – AD & Brand News

Thanksgiving Sales Surpass $4B, Showing Nothing is Sacred Anymore

By |2019-11-30T13:03:06-05:00November 30th, 2019|Data & Insights, Mobile|

Thanksgiving Sales Surpass B, Showing Nothing is Sacred Anymore

In 2015, outdoor retailer REI launched its #OptOutside campaign, in which it closed all stores on Black Friday so employees could spend the day outdoors. Four years ago, closing on Black Friday was a bold concept. By 2019, however, not even Thanksgiving Day is exempt from end-of-year retail madness as U.S. consumers spent a record-setting…

Source: Ad Week – AD & Brand News

Here’s What to Expect During Cyber Week, by the Numbers

By |2019-11-27T12:44:44-05:00November 27th, 2019|Data & Insights, Mobile|

Here’s What to Expect During Cyber Week, by the Numbers

Thanksgiving is late this year, which means there’s even more pressure on retailers to connect with consumers on marquee shopping dates before families exchange gifts for Chanukah and Christmas. According to data firm Adobe Analytics, 78% of retailers plan to increase communication to compensate, so this abbreviated shopping season means consumers will undoubtedly see more…

Source: Ad Week – AD & Brand News