From Big Trucks to Big Data, What These Marketers Learned at CES 2023 With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting. Futuristic tech innovation collided with real world challenges that marketers will face throughout 2023. To make the most of the
What Is the Role of Performance Marketing? Businesses across the globe are seeking affordable solutions to expand their sales in a fast paced, extremely competitive environment. Because of this, marketers are increasingly being pressured to prove their value. Executive marketers are expected to drive growth. About 64% of CMOs say that proving they have had
Unilever Will Eliminate ‘Normal’ From Its Product Packaging Certain identifiers are helpful when it comes to navigating the massive beauty industry. We look for shampoo that is specifically formulated for thicker hair, lotion that alleviates dry hands, or foundation that's seemingly more harmonious with our oily T-zones--anything that recognizes that we have unique qualities that
Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh In When it comes to innovation, what's top of mind for some of marketing's top leaders? They're excited about everything from 5G, AI and voice to data and hyper-personalization. But looking beyond just technology, these chief brand stewards are also thinking more holistically about the
Samsung Is Putting the Millennium Falcon in the Skies Above 7 Cities Tonight The Millennium Falcon will be hovering above seven U.S. cities starting tonight following the Star Wars: The Rise of Skywalker premiere in Los Angeles. Six more starships will join the Falcon over the next week. But there's a catch, of course: They're
McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades "We screwed up," admits Harris Diamond, CEO of McCann Worldgroup, sitting in his loftlike New York office in Midtown Manhattan. Emily Winiker for Adweek The end of 2018 marked a massive loss for McCann: the U.S.
Infographic: Optimize Ads Through Select Features From top-performing emojis to the best shade of blue for a carousel ad, AI is helping direct social media strategy. Pattern89, whose AI-based software aids marketing on social media, analyzed ads over six months. It found certain patterns and features that can maximize ROI, reduce costs and enhance creative
The Bigger the Waves in Hawaii, the Lower the Alaska Airlines Fares The surf report is becoming a temporary, pseudo-flight tracker in a new campaign for Alaska Airlines. In a data-driven bid to encourage more spontaneous and passion-fueled travel to Hawaii, the airline has partnered with the forecasting site Surfline to let the ocean dictate
Hate Small Talk? Burger King’s ‘Silent Drive-Thru’ Cuts the Chatter Some days, you just don't want to speak to anyone. Maybe it's most days. Heck, maybe it's every day of this soul-crushing dystopian timeline. Regardless, on those days, even minimal human interaction can sound like an obstacle you're simply unwilling to languidly flop over. Burger
5 Perilous Choices You’ll Face in the Wendy’s Role-Playing Game Branded content just got a lot meatier. Wendy's this week released an entire tabletop role-playing game--including a custom gameplay system and fully developed campaign--built around its ongoing opposition to frozen meat. The burger chain has been wielding its never-frozen brand promise as a marketing morning
