Marketing Innovation

Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh In

Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh In When it comes to innovation, what's top of mind for some of marketing's top leaders? They're excited about everything from 5G, AI and voice to data and hyper-personalization. But looking beyond just technology, these chief brand stewards are also thinking more holistically about the

Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh In2019-12-18T07:30:35-05:00

Samsung Is Putting the Millennium Falcon in the Skies Above 7 Cities Tonight

Samsung Is Putting the Millennium Falcon in the Skies Above 7 Cities Tonight The Millennium Falcon will be hovering above seven U.S. cities starting tonight following the Star Wars: The Rise of Skywalker premiere in Los Angeles. Six more starships will join the Falcon over the next week. But there's a catch, of course: They're

Samsung Is Putting the Millennium Falcon in the Skies Above 7 Cities Tonight2019-12-16T16:35:37-05:00

McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades

McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades "We screwed up," admits Harris Diamond, CEO of McCann Worldgroup, sitting in his loftlike New York office in Midtown Manhattan. Emily Winiker for Adweek The end of 2018 marked a massive loss for McCann: the U.S.

McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades2019-12-01T20:00:49-05:00

Infographic: Optimize Ads Through Select Features

Infographic: Optimize Ads Through Select Features From top-performing emojis to the best shade of blue for a carousel ad, AI is helping direct social media strategy. Pattern89, whose AI-based software aids marketing on social media, analyzed ads over six months. It found certain patterns and features that can maximize ROI, reduce costs and enhance creative

Infographic: Optimize Ads Through Select Features2019-12-01T20:00:20-05:00

The Bigger the Waves in Hawaii, the Lower the Alaska Airlines Fares

The Bigger the Waves in Hawaii, the Lower the Alaska Airlines Fares The surf report is becoming a temporary, pseudo-flight tracker in a new campaign for Alaska Airlines. In a data-driven bid to encourage more spontaneous and passion-fueled travel to Hawaii, the airline has partnered with the forecasting site Surfline to let the ocean dictate

The Bigger the Waves in Hawaii, the Lower the Alaska Airlines Fares2019-11-03T03:00:03-05:00

Hate Small Talk? Burger King’s ‘Silent Drive-Thru’ Cuts the Chatter

Hate Small Talk? Burger King’s ‘Silent Drive-Thru’ Cuts the Chatter Some days, you just don't want to speak to anyone. Maybe it's most days. Heck, maybe it's every day of this soul-crushing dystopian timeline. Regardless, on those days, even minimal human interaction can sound like an obstacle you're simply unwilling to languidly flop over. Burger

Hate Small Talk? Burger King’s ‘Silent Drive-Thru’ Cuts the Chatter2019-10-08T16:48:42-04:00

5 Perilous Choices You’ll Face in the Wendy’s Role-Playing Game

5 Perilous Choices You’ll Face in the Wendy’s Role-Playing Game Branded content just got a lot meatier. Wendy's this week released an entire tabletop role-playing game--including a custom gameplay system and fully developed campaign--built around its ongoing opposition to frozen meat. The burger chain has been wielding its never-frozen brand promise as a marketing morning

5 Perilous Choices You’ll Face in the Wendy’s Role-Playing Game2019-10-04T16:14:46-04:00

The CMO Behind the NFL’s 100th Season Celebration

The CMO Behind the NFL’s 100th Season Celebration Weeks into the National Football League's 100th season, NFL CMO Tim Ellis is already looking to February's Super Bowl LIV. With Shakira and J-Lo set to take the halftime stage next year, Ellis lets us know what his marketing team is working on and off the field,

The CMO Behind the NFL’s 100th Season Celebration2019-10-02T06:00:17-04:00

Stitching Together Distinct Marketing Teams at Calvin Klein

Stitching Together Distinct Marketing Teams at Calvin Klein Marie Gulin-Merle currently wears two hats at fashion house Calvin Klein, as global CMO of the brand and chief digital officer of parent company PVH Corp. One of her first orders of business since taking on the latter role in May was to bring marketing functions under

Stitching Together Distinct Marketing Teams at Calvin Klein2019-10-02T05:55:55-04:00

Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game

Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game McDonald's has no beef with adding Beyond Burgers to its menu, at least temporarily. The fast-food chain plans to test alternative meat burgers at 28 locations starting Sept. 30. Beyond Meat created an exclusive plant-based patty for McDonald's. The result: PLT--plant, lettuce, tomato--is a twist on

Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game2019-09-26T17:11:56-04:00