December 2019

McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades

By |2019-12-01T20:00:49-05:00December 1st, 2019|Agency of the Year, Awards & Recognition, Magazine, Marketing Innovation|

McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades

“We screwed up,” admits Harris Diamond, CEO of McCann Worldgroup, sitting in his loftlike New York office in Midtown Manhattan. Emily Winiker for Adweek The end of 2018 marked a massive loss for McCann: the U.S. Army, a client it was forced to hand over the reins on after a nearly 15-year run. DDB won…

Source: Ad Week – AD & Brand News

Infographic: Optimize Ads Through Select Features

By |2019-12-01T20:00:20-05:00December 1st, 2019|Agency of the Year, Artificial Intelligence, Data Points, Marketing Innovation, Mobile Video|

Infographic: Optimize Ads Through Select Features

From top-performing emojis to the best shade of blue for a carousel ad, AI is helping direct social media strategy. Pattern89, whose AI-based software aids marketing on social media, analyzed ads over six months. It found certain patterns and features that can maximize ROI, reduce costs and enhance creative performance, like the optimal number of…

Source: Ad Week – AD & Brand News

November 2019

The Bigger the Waves in Hawaii, the Lower the Alaska Airlines Fares

By |2019-11-03T03:00:03-05:00November 3rd, 2019|General, Marketing Innovation, Travel|

The Bigger the Waves in Hawaii, the Lower the Alaska Airlines Fares

The surf report is becoming a temporary, pseudo-flight tracker in a new campaign for Alaska Airlines. In a data-driven bid to encourage more spontaneous and passion-fueled travel to Hawaii, the airline has partnered with the forecasting site Surfline to let the ocean dictate its fares for last-minute seats. The “Swell Deals” campaign, which runs from…

Source: Ad Week – AD & Brand News

October 2019

Hate Small Talk? Burger King’s ‘Silent Drive-Thru’ Cuts the Chatter

By |2019-10-08T16:48:42-04:00October 8th, 2019|AdFreak, Creative Disruption, Marketing Innovation|

Hate Small Talk? Burger King’s ‘Silent Drive-Thru’ Cuts the Chatter

Some days, you just don’t want to speak to anyone. Maybe it’s most days. Heck, maybe it’s every day of this soul-crushing dystopian timeline. Regardless, on those days, even minimal human interaction can sound like an obstacle you’re simply unwilling to languidly flop over. Burger King Finland has your back. Noting that Finns generally hate…

Source: Ad Week – AD & Brand News

5 Perilous Choices You’ll Face in the Wendy’s Role-Playing Game

By |2019-10-04T16:14:46-04:00October 4th, 2019|AdFreak, Creative Disruption, Marketing Innovation|

5 Perilous Choices You’ll Face in the Wendy’s Role-Playing Game

Branded content just got a lot meatier. Wendy’s this week released an entire tabletop role-playing game–including a custom gameplay system and fully developed campaign–built around its ongoing opposition to frozen meat. The burger chain has been wielding its never-frozen brand promise as a marketing morning star for years, ruthlessly mocking McDonald’s on Twitter and even…

Source: Ad Week – AD & Brand News

The CMO Behind the NFL’s 100th Season Celebration

By |2019-10-02T06:00:17-04:00October 2nd, 2019|Influencers, Marketing Innovation, Sports Marketing, Top of Mind|

The CMO Behind the NFL’s 100th Season Celebration

Weeks into the National Football League’s 100th season, NFL CMO Tim Ellis is already looking to February’s Super Bowl LIV. With Shakira and J-Lo set to take the halftime stage next year, Ellis lets us know what his marketing team is working on and off the field, how the league is incorporating players into its…

Source: Ad Week – AD & Brand News

Stitching Together Distinct Marketing Teams at Calvin Klein

By |2019-10-02T05:55:55-04:00October 2nd, 2019|Brand Values, Creative Thinkers, Marketing Innovation, Retail, Top of Mind|

Stitching Together Distinct Marketing Teams at Calvin Klein

Marie Gulin-Merle currently wears two hats at fashion house Calvin Klein, as global CMO of the brand and chief digital officer of parent company PVH Corp. One of her first orders of business since taking on the latter role in May was to bring marketing functions under one roof. That’s easier said than done. On…

Source: Ad Week – AD & Brand News

September 2019

Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game

By |2019-09-26T17:11:56-04:00September 26th, 2019|Customer Experience, Emerging Tech, General, Marketing Innovation, Product Innovation|

Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game

McDonald’s has no beef with adding Beyond Burgers to its menu, at least temporarily. The fast-food chain plans to test alternative meat burgers at 28 locations starting Sept. 30. Beyond Meat created an exclusive plant-based patty for McDonald’s. The result: PLT–plant, lettuce, tomato–is a twist on the classic BLT. Laurent Altmin of McDonald’s Global Corporate…

Source: Ad Week – AD & Brand News