December 2019

Digital Publishers Cross New Territory in Merging Companies With Unionized Staffers

By |2019-12-02T18:00:56-05:00December 2nd, 2019|Magazine, Publishers & Platforms|

Digital Publishers Cross New Territory in Merging Companies With Unionized Staffers

When media companies merge, questions of redundancies in operations, strategies and staffing naturally arise. Oftentimes, employees are left confused. But what happens to two newsrooms that have both unionized under different unions? Seeking fair working conditions amid a tumultuous time in the industry, staffers at Vox Media and New York Media unionized, New York Media…

Source: Ad Week – AD & Brand News

Ecommerce Platforms Now Support CBD, but Merchants Want More

By |2019-12-02T18:00:23-05:00December 2nd, 2019|Magazine, Retail|

Ecommerce Platforms Now Support CBD, but Merchants Want More

Ever since the Agriculture Improvement Act of 2018 passed in late December, merchants have been counting down the days until ecommerce platforms and payment providers made it easier to sell, fulfill and operate a CBD business. Over the past few months, BigCommerce, Shopify and Square started rolling out capabilities, both on their platforms and in…

Source: Ad Week – AD & Brand News

This Chief Creative Officer Is Living Out His ‘Forever Plan’

By |2019-12-02T18:00:20-05:00December 2nd, 2019|Creative Thinkers, Leadership & Talent, Magazine|

This Chief Creative Officer Is Living Out His ‘Forever Plan’

At 45 years old, Todd Lancaster has been a lot of things: punk rock musician, sculptor, mural painter, cartoonist, art director and toy designer, to name a few. But somehow, that winding 25-year journey led Lancaster to exactly where he wanted to be, living out his “forever plan” as chief creative officer and co-owner of…

Source: Ad Week – AD & Brand News

You Don’t Have to Tickle Him if You Don’t Want To

By |2019-12-02T18:00:18-05:00December 2nd, 2019|Magazine, Perspective, Retail|

You Don’t Have to Tickle Him if You Don’t Want To

Two decades ago, toy inventor Ron Dubren heard giggles coming from a playground. It was a bunch of kids tickling one other. Inspired, Dubren created Tickles the Chimp. Tickles didn’t make it very far, but after Tyco Preschool combined Dubren’s invention with a Sesame Street licensing deal, the toy became Tickle Me Elmo–so popular that…

Source: Ad Week – AD & Brand News

Wieden + Kennedy Makes Magic—and Notches Impressive Growth—by Leaning Into Core Strengths

By |2019-12-01T20:00:51-05:00December 1st, 2019|Agency of the Year, Magazine|

Wieden + Kennedy Makes Magic—and Notches Impressive Growth—by Leaning Into Core Strengths

In 2018, Wieden + Kennedy rose to the top of the industry. But there was one thing the agency hadn’t done: peak. Coming off a year of culture-rattling buzz around its work for Nike, W+K started 2019 in the unenviable position of having to surpass its own successes. Then it did, growing revenue at a…

Source: Ad Week – AD & Brand News

Using Animations Can Further Conversations With Consumers

By |2019-12-01T20:00:51-05:00December 1st, 2019|Magazine, Voice|

Using Animations Can Further Conversations With Consumers

In a world… I hope you read that first line imagining a deep and dramatic voice. Good, because what I am going to tell you requires the kind of gravitas that creates spine-tingling anticipation. In a world where the skip ad is an advertiser’s worst enemy, where fast-forward is the death knell of the 30-second…

Source: Ad Week – AD & Brand News

McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades

By |2019-12-01T20:00:49-05:00December 1st, 2019|Agency of the Year, Awards & Recognition, Magazine, Marketing Innovation|

McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades

“We screwed up,” admits Harris Diamond, CEO of McCann Worldgroup, sitting in his loftlike New York office in Midtown Manhattan. Emily Winiker for Adweek The end of 2018 marked a massive loss for McCann: the U.S. Army, a client it was forced to hand over the reins on after a nearly 15-year run. DDB won…

Source: Ad Week – AD & Brand News

How Hallmark Channel Made Christmas the Most Lucrative Time of the Year

By |2019-12-01T20:00:46-05:00December 1st, 2019|Magazine, Programming & Performance|

How Hallmark Channel Made Christmas the Most Lucrative Time of the Year

A decade ago, as upstart Hallmark Channel struggled to make a name for itself in a cluttered cable landscape, the network decided on a bold move: turning its fledgling original Christmas movie output (the first of which aired in 2002, one year after the network launched) into a holiday event called Countdown to Christmas. Getting…

Source: Ad Week – AD & Brand News

November 2019

Rei Inamoto’s Agency Made a Splash Designing the NYC Ferry

By |2019-11-05T06:30:48-05:00November 5th, 2019|Magazine, Travel|

Rei Inamoto’s Agency Made a Splash Designing the NYC Ferry

Breaking through the clutter in New York is no easy task. Despite the challenges of navigating New York’s subway system and much-needed infrastructure upgrades, the design vocabulary and signage directing riders continue to endure. Massimo Vignelli’s visual map has been a subject of typography and design enthusiasts for years. And it is as timeless today…

Source: Ad Week – AD & Brand News

E-Cigarette Brands Are Continuing Marketing Efforts Following Juul’s PR Crisis

By |2019-11-05T06:30:40-05:00November 5th, 2019|General, Magazine|

E-Cigarette Brands Are Continuing Marketing Efforts Following Juul’s PR Crisis

A public perception crisis around electronic cigarettes seems to have materialized overnight, triggering a variety of responses from the industry. News of vaping-related hospitalizations began circulating in August while teen use continued to trend upward. Juul Labs’ share of the e-cigarette market fell to 64% as of Oct. 5, compared to over 72% of dollar…

Source: Ad Week – AD & Brand News