From Social Media at CNN to Editor in Chief at Glamour, Samantha Barry Remains a Storyteller Samantha Barry's diverse, globe-trotting professional path in communications may have had its start at a radio station in Dublin in the early aughts, but she thinks her career began to unofficially flourish much earlier than the experiences she has
Shiny Aluminum Luggage Is Popular Now, but Zero Halliburton Pioneered It On a recent winter afternoon, Tom Nelson looks over the display of luggage at Zero Halliburton's flagship store in Manhattan. There's nothing flashy about the place or its cases, which rest atop spindly black-metal stands below the trained gaze of spotlights. But the one
We’ve Been Hearing About Drone Delivery for Years. So Where Are All Those Drones? It was nearly four years ago when 7-Eleven announced it completed the first autonomous drone delivery in the U.S. A few months later, Amazon's Prime Air completed its first drone delivery in England. And while Amazon executive Jeff Wilke said he
Infographic: A Day in the Life of a Modern Marketer No two days are the same in the modern world of marketing. There's no typical 9-to-5 for these busy professionals. The Creative Group surveyed 400 full-time advertising and marketing managers and found the average workweek for a marketing pro is 40-49 hours, and many work
How Enforcing a Gender-Balanced Workplace Will Propel Brands Forward Menswear brand Bonobos is run by a woman--me--and has an executive team that is dominated by women. For some, that may be surprising. After all, you might imagine that in order for us to truly understand our audience, cater to them and drive business results, we
Diverse, Topical, Enlightening and Entertaining, These Were the Best Brand Storytellers of 2019 Every year for the past four years, Adweek's Arc Awards have honored the best in brand storytelling. And we find that each time, the bar is set higher and higher. As audiences become more sophisticated, the variety of platforms multiplies and the
Why Agencies Should Be Placing Their Bets on Data, Talent and Tech Heading into 2020, agencies were facing a period of intense uncertainty about where they should invest their resources for future growth. Some might even say the threats to agency success were unprecedented--except that the same was true a decade ago. In 2010, the
Mark Cross, the 175-year-old ‘American Hermès,’ Regains Its Luxury Status Well into the second half of Rear Window, Paramount's 1954 classic directed by Alfred Hitchcock, Lisa Fremont (played by Grace Kelly) and photographer L.B. Jefferies (Jimmy Stewart) are mulling through the evidence that their neighbor Lars Thorwald has murdered his wife. A key indicator: Mrs.
Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future Founded 107 years ago as the Electro-Alkaline Co. with an initial investment of $500 in Oakland, Calif., the firm launched with just one product: Clorox liquid bleach. Horse-drawn wagons delivered the returnable five-gallon jugs of the chemical concoction to clean industrial equipment.
Here’s What’s in Store for Retail in 2020 Even before the recession of 2008, there were signs that the retail sector was in trouble. Many brands at the time didn't view online as a threat, and when they began to feel the effects in the 2010s, it was too late for many. Leveraged buyouts by