October 2019

Smirnoff Embraces Its Wild Backstory with ‘Infamous Since 1864’ Global Ad Campaign

By |2019-10-09T20:00:56-04:00October 9th, 2019|AdFreak, Legacy Brands|

Smirnoff Embraces Its Wild Backstory with ‘Infamous Since 1864’ Global Ad Campaign

Some brands have to create dramatic advertising or packaging to make up for the incredibly bland true stories behind them. But not Smirnoff, whose vodka began as the hand-picked favorite of czars and then (to avoid the czars’ bullet-riddled fate) was spirited away on a decades-long, byzantine path to eventual global success. That history of…

Source: Ad Week – AD & Brand News

September 2019

A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon

By |2019-09-23T18:00:22-04:00September 23rd, 2019|General, Legacy Brands, Magazine, Packaging Design, Perspective|

A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon

American distillers are known for protecting secret recipes and ingredients, but few guardians match the commitment of one Jimmy Russell. The Wild Turkey distillery in Lawrenceburg, Ky., where Russell has overseen the stills for 65 years, has used the same yeast strain since the 1950s. At some point, the thought occurred to Russell that were…

Source: Ad Week – AD & Brand News

August 2019

Mattel Thinks ‘Beyond Toys’ to Expand Iconic Brands Like Barbie

By |2019-08-29T13:13:54-04:00August 29th, 2019|General, Legacy Brands|

Mattel Thinks ‘Beyond Toys’ to Expand Iconic Brands Like Barbie

The world of toys has gone far beyond dolls and action figures on store shelves, and Mattel is taking its well-loved brands to a new realm: screens. Janet Hsu, chief franchise management officer at Mattel, told Adweek the toy behemoth’s priority now is bringing its properties–which include Hot Wheels, Barbie, American Girl and Fisher-Price–to life…

Source: Ad Week – AD & Brand News