Why Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadors At the Consumer Electronics Show earlier this month in Las Vegas, one man towered above the crowd. At 7'1" and over 300 pounds, Shaquille O'Neal--better known as just Shaq--dominated the NBA for nearly two decades. Since retiring in 2011, the Diesel has only
Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster Depending on the moment (or the reader), Gwyneth Paltrow's content-meets-commerce brand Goop finds itself at the center of the internet's praise or ire. Take earlier this month, for example, when it attracted a bit (or a lot) of both when a promotional poster for Goop's
Kylie Cosmetics Names Beauty Industry Veteran as CEO Cosmetics conglomerate Coty and reality TV star Kylie Jenner named Christoph Honnefelder as Kylie Cosmetics and Kylie Skin's new CEO, the brand announced today. Coty also confirmed the completion of its purchase of a 51% stake in Kylie Cosmetics for $600 million. The sale, which values Kylie
Rodan + Fields Also Wants Its Consultants to Be Influencers When Rodan + Fields, the multilevel skincare marketing company, was relaunched in 2018 by Katie Rodan and Kathy Fields (who bought the company they founded back from Estee Lauder in 2007), the term "influencer" had not yet made its way into the public lexicon. But
FabFitFun Is Putting Its Influencer Partnerships on TV For those who follow bloggers, reality television stars or other female social media stars on Instagram, FabFitFun is a household name. The subscription box service, which sends subscribers full-size items often including beauty products, accessories and other knickknacks on a quarterly basis, has leaned hard on influencer
The CMO Behind the NFL’s 100th Season Celebration Weeks into the National Football League's 100th season, NFL CMO Tim Ellis is already looking to February's Super Bowl LIV. With Shakira and J-Lo set to take the halftime stage next year, Ellis lets us know what his marketing team is working on and off the field,
