The Sweet Spot for Getting to Know B2B Influencers Blind pitching rarely works. It sometimes works, but not to the level you need for a meaningful relationship. For real success in B2B influencer marketing, a real relationship is needed. What motivates influencers to work with a B2B brand? Ann Handley, chief content officer at MarketingProfs,
Instagram’s Enhanced Creator Tags: Implications for B2B Influencer Marketing How can B2B marketers make their content stand out and highlight the talented subject matter experts, creators, and influencers they partner with? Earlier this year Instagram rolled out new enhanced tagging features that allow digital marketers to do a much better job of indicating and crediting
Expand 2022 Marketing Success & Learn From Our Top 10 B2B Influencer Marketing Posts In 2021 B2B marketers have witnessed a continuing rise in the power of influence, expanding on the explosion of interest in the practice of B2B influencer marketing over the past several years. With more savvy practitioners than ever going all-in, B2B
Amp It Up: What B2B Marketers Need to Know about Social Influencer Amplification Allow me one more scary story, even though Halloween is over… Once there was a marketer who created an eBook with content from ten respected influencers in their industry. The marketer released the eBook, sent an email to notify the contributors… And
5 Tips for Promoting B2B Content Co-Created with Influencers Working with influencers creates an amazing opportunity to co-create and co-promote content for B2B brands. The brand can promote the influencer and vice versa. It’s a win-win. Along with the win comes a responsibility to promote your B2B marketing content in a way that captures attention.
Where B2B Marketers See the Most Impact from Influencer Marketing Sophisticated B2B marketers understand that the effectiveness of a given strategy or set of tactics is tied to goals. When it comes to influence, there are applications across the customer lifecycle from increasing reach and attention from hard to connect with audiences to creating more
9 Questions to Ask When Hiring a B2B Influencer Marketing Agency Confidence amongst B2B marketers in the role of influence, both externally and internally, has grown substantially in the past year. Following that growth is the number of B2B influencer marketing success stories inspiring marketers to investigate collaborative content strategies that include influencers. At the
Jumpstarting a Pilot B2B Influencer Marketing Program in 5 Steps The hardest part is getting started. Has there ever been a more relatable expression? I know we can all think of a task or obligation that we put off endlessly out of some perceived dread, only to find that once we actually buckled down and
How B2B Marketers Can Enter the Circle of Trust Buyer distrust of advertising and brand communications is one of the top challenges of our time for marketers. As TopRank Marketing's Nick Nelson has shared, "trust is currency" and that trust is "arguably the most valuable currency in today’s B2B marketing environment." Studies continue to show
Optimizing ABM with Influencer Marketing at #B2BMX Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden: “ABM is a
