October 2019

How to Build a Brand, One Sweet Jar at a Time

By |2019-10-22T08:00:18-04:00October 22nd, 2019|I'm With the Brand|

How to Build a Brand, One Sweet Jar at a Time

Dani Beckerman always had an entrepreneurial streak. It started when she was a teenager, launching her own swim business to teach kids from the neighborhood. Fast forward to 2019 and Beckerman’s latest pursuit, Jars by Dani, creates deliciously sweet, tastefully designed, Instagram-inspired treats for corporate or private events. In this episode of I’m With the…

Source: Ad Week – AD & Brand News

One Beverage Worked to Build a Brand That’s Not ‘Dirty Sock Water’

By |2019-10-08T08:00:41-04:00October 8th, 2019|I'm With the Brand|

One Beverage Worked to Build a Brand That’s Not ‘Dirty Sock Water’

What do you do when people think your healthy beverage tastes like “dirty sock water?” That was the challenge Jane Prior had when trying to market Vita Coco to the masses–a $400 million category. One key to the success of the brand, which sold about $185 million of its coconut water within the past year,…

Source: Ad Week – AD & Brand News

September 2019

This Food App Is Using a Relentless Door-to-Door Approach to Build Its Brand

By |2019-09-24T06:30:54-04:00September 24th, 2019|I'm With the Brand|

This Food App Is Using a Relentless Door-to-Door Approach to Build Its Brand

Ilir Sela was born into a pizza-making family in New York City, so it was natural that he’d go into the family business. But instead of spending his days slinging dough and sliding pies into wood-fired ovens, Sela decided to build his pizza brand one slice at a time–with tech, not flour. His delivery app…

Source: Ad Week – AD & Brand News

This Sex Toy Company Learned What Not to Do When Building a Brand

By |2019-09-10T06:30:27-04:00September 10th, 2019|I'm With the Brand|

This Sex Toy Company Learned What Not to Do When Building a Brand

You have an idea. A product, even. Now what? How do you build a brand that brings customers in? We’re launching a new video series called I’m With the Brand, exploring the exhilaration and exhaustion of brand building, hosted by the founder and creative director of ad agency BigEyedWish, Ian Wishingrad. In our first episode,…

Source: Ad Week – AD & Brand News