Would You Buy a Bracelet With Water From Mount Everest in It? Like many entrepreneurs, Steven Izen says that what keeps him up at night is the possibility someone is working harder than he is. Still, the fast-moving founder spent three years finding the right earthly elements--water from Mount Everest, mud from the Dead Sea--as
How Dormify Is Planning to Accessorize Post-Grad Living Spaces There is Spotify, Changify and Accredify--and then there is Amanda Zuckerman's startup, Dormify. But Zuckerman is proud to point out that her online housewares retailer came before the ify-ification of the web. Dormify, which produces and sells products meant for college students, was conceived in the
How HQ Trivia Got a Free Super Bowl Commercial (and Other Trivia About the Mobile Game Show) While it has cooled off from its super hot early days, HQ Trivia still draws hundreds of thousands of players each day for its live games. What makes the mobile video experience so hot? And what keeps bringing
DTC Aperitif Brand Haus Found a Loophole in Liquor Law Not to be confused with Lada Gaga's cosmetics line of the same name, aperitif maker Haus is building its own brand around ritual and tradition. "Haus exists because a Silicon Valley founder married a wine and spirits guy," says co-founder Helena Hambrecht about working with
How to Build a Brand, One Sweet Jar at a Time Dani Beckerman always had an entrepreneurial streak. It started when she was a teenager, launching her own swim business to teach kids from the neighborhood. Fast forward to 2019 and Beckerman's latest pursuit, Jars by Dani, creates deliciously sweet, tastefully designed, Instagram-inspired treats for
One Beverage Worked to Build a Brand That’s Not ‘Dirty Sock Water’ What do you do when people think your healthy beverage tastes like "dirty sock water?" That was the challenge Jane Prior had when trying to market Vita Coco to the masses--a $400 million category. One key to the success of the brand, which
This Food App Is Using a Relentless Door-to-Door Approach to Build Its Brand Ilir Sela was born into a pizza-making family in New York City, so it was natural that he'd go into the family business. But instead of spending his days slinging dough and sliding pies into wood-fired ovens, Sela decided to build his
This Sex Toy Company Learned What Not to Do When Building a Brand You have an idea. A product, even. Now what? How do you build a brand that brings customers in? We're launching a new video series called I'm With the Brand, exploring the exhilaration and exhaustion of brand building, hosted by the founder
