November 2019

Reebok Refreshes Iconic Vector Logo, Sidelines Red Delta Symbol

By |2019-11-08T16:02:12-05:00November 8th, 2019|General, Legacy Brands|

Reebok Refreshes Iconic Vector Logo, Sidelines Red Delta Symbol

Reebok is unifying its brand under the iconic Vector logo and “drop-R” wordmark, dumping its red Delta logo from most products in the process. While that Vector logo may look similar to the original, this updated version is a thinner, more modern version. “Under a unified banner, all of our products and experiences will tell…

Source: Ad Week – AD & Brand News

Gap Inc. CEO Art Peck Is Stepping Down

By |2019-11-07T17:44:18-05:00November 7th, 2019|General|

Gap Inc. CEO Art Peck Is Stepping Down

Fifteen years after joining the company, Art Peck is stepping down from his role as CEO of Gap Inc. as well as from the company’s board. Robert J. Fisher, Gap Inc.’s chairman of the board, will step into the role as interim president and CEO. Fisher is part of the founding family behind Gap Inc.,…

Source: Ad Week – AD & Brand News

Laura Fegley Joins OKRP as Chief Creative Officer

By |2019-11-07T06:00:47-05:00November 7th, 2019|General|

Laura Fegley Joins OKRP as Chief Creative Officer

O’Keefe Reinhard & Paul, the Chicago-based creative agency better known as OKRP, has appointed Laura Fegley as chief creative officer. Fegley takes on a role previously held by Matt Reinhard, who founded the agency seven years ago alongside CEO Tom O’Keefe and president Nick Paul. Reinhard will now step into a growth and innovation role…

Source: Ad Week – AD & Brand News

E-Cigarette Brands Are Continuing Marketing Efforts Following Juul’s PR Crisis

By |2019-11-05T06:30:40-05:00November 5th, 2019|General, Magazine|

E-Cigarette Brands Are Continuing Marketing Efforts Following Juul’s PR Crisis

A public perception crisis around electronic cigarettes seems to have materialized overnight, triggering a variety of responses from the industry. News of vaping-related hospitalizations began circulating in August while teen use continued to trend upward. Juul Labs’ share of the e-cigarette market fell to 64% as of Oct. 5, compared to over 72% of dollar…

Source: Ad Week – AD & Brand News

McDonald’s CEO Resigns Over Alleged Relationship With Employee

By |2019-11-03T19:36:53-05:00November 3rd, 2019|General|

McDonald’s CEO Resigns Over Alleged Relationship With Employee

After four years as McDonald’s CEO and president, Steve Easterbrook is out, the company announced on Sunday. Easterbrook was ousted for allegedly demonstrating “poor judgement” and engaging in a consensual relationship with an employee–violating company policy in the process, according to The Wall Street Journal. Easterbrook acknowledged the relationship in an email to his employees…

Source: Ad Week – AD & Brand News

The Bigger the Waves in Hawaii, the Lower the Alaska Airlines Fares

By |2019-11-03T03:00:03-05:00November 3rd, 2019|General, Marketing Innovation, Travel|

The Bigger the Waves in Hawaii, the Lower the Alaska Airlines Fares

The surf report is becoming a temporary, pseudo-flight tracker in a new campaign for Alaska Airlines. In a data-driven bid to encourage more spontaneous and passion-fueled travel to Hawaii, the airline has partnered with the forecasting site Surfline to let the ocean dictate its fares for last-minute seats. The “Swell Deals” campaign, which runs from…

Source: Ad Week – AD & Brand News

October 2019

When a Brand Crisis Happens, Consumers Expect a Rapid Response

By |2019-10-31T16:11:43-05:00October 31st, 2019|General|

When a Brand Crisis Happens, Consumers Expect a Rapid Response

In a lot of ways, brands are just like us–especially when it comes to screwing up. But while we might be able to delete our tone-deaf tweets or cringeworthy emails without much backlash, the stakes are infinitely higher for brands trying to do damage control online. The crisis-monitoring tech company Crisp put out a report…

Source: Ad Week – AD & Brand News

Google’s Nest Doorbell Wanted Spooky Halloween Sounds, So It Asked Monsters to Audition

By |2019-10-31T14:32:19-05:00October 31st, 2019|General|

Google’s Nest Doorbell Wanted Spooky Halloween Sounds, So It Asked Monsters to Audition

The Hello Nest Doorbell and Google Nest are allowing users to outfit their homes with the spooky spirit to replace their current doorbell rings. Equipped with four appropriately haunting sounds, trick-or-treaters and unsuspecting guests alike can be greeted by a ravenous monster, a haunting ghost, a creeping vampire, or ghastly witch. No matter what sound…

Source: Ad Week – AD & Brand News

HBO Max Announces Debut and Unveils New Details

By |2019-10-29T18:53:03-05:00October 29th, 2019|General|

HBO Max Announces Debut and Unveils New Details

HBO Max, AT&T’s foray into a crowded and competitive streaming television market, will come onto the scene in May 2020, chairman of WarnerMedia entertainment and direct-to-consumer Bob Greenblatt said Tuesday The premiere month, which Greenblatt announced during an HBO Max investor day in Burbank, Calif., means the company will have to play catchup, not just…

Source: Ad Week – AD & Brand News

Audi’s Ambitious Mixed-Reality Game Pushes the Limits of Branded VR

By |2019-10-29T16:20:25-05:00October 29th, 2019|Emerging Tech, Experiential, General|

Audi’s Ambitious Mixed-Reality Game Pushes the Limits of Branded VR

Audi is doubling down on the “Tron” part of its E-tron electric vehicle brand with a new “hyper-reality” experiential space that seems to channel the futuristic ethos of Disney’s classic sci-fi adventure film. Open for just two three-week stints in Madrid now, and later in Barcelona, the interactive space features a series of puzzles and…

Source: Ad Week – AD & Brand News