Greenpeace Campaign Condemns Davos Delegates’ Private Jet Use Ahead of the World Economic Forum at Davos taking place this year, environmental group Greenpeace released a visual campaign to highlight the hypocrisy it believes is taking place around discussions of the environment by people taking private planes to travel there. Each year, the Geneva, Switzerland-based event
Do I Want To Be a CMO? You're 18 and graduating from high school. Your family, friends, teachers ask the age-old question: "what do you want to be when you grow up?" Fast forward: you're 22, just landed your first, real "adult" job, and it's in some marketing-adjacent field. Suddenly, you're 30 and have crushed
Andrea Perez is a Game Changer for Sony Interactive Whether it's in sports or in video games, elite players go where they can be a playmaker and game-changer. After nearly two decades at Nike uplifting underserved athletes and customers, Jordan Women's vice president and general manager Andrea Perez sees a similarly challenging playing field in
Fiverr Rolls Out New Voice Cloning Tool That Lets Actors Offer Automated Samples Fiverr is tapping artificial intelligence to let voiceover artists provide samples of their work to prospective clients without ever reading a script. The freelance platform teamed up with a startup called Lovo to roll out a new tool that allows creators to
ViacomCBS Changes Name to Paramount Farewell, ViacomCBS. Hello, Paramount. ViacomCBS is officially changing its company name to Paramount, effective Wednesday. The announcement was made by Bob Bakish, president and CEO, and Shari Redstone, non-executive chair of the company's board of directors. The company's legal name will be Paramount Global, but it will be known as
TV Icon Betty White Dies at 99. Here Were Her Most Memorable Ads TV legend Betty White--who starred in The Golden Girls, The Mary Tyler Moore Show, Hot in Cleveland and dozens (if not hundreds) of other film and television projects over the past 70 decades--has died at 99, just weeks before her 100th birthday.
Coca-Cola Launches First U.S. TikTok Challenge For brands seeking widespread appeal, it's good to have a presence where the shoppers are. And right now that's the video-sharing platform TikTok, which surpassed 1 billion monthly active users around the globe in September. In its debut U.S. TikTok challenge, #ShareTheMagic, Coca-Cola has enlisted Grammy-nominated artist Khalid to
Beyond Meat Debuts Plant-Based Chicken Tenders at 400 Indie Restaurants Beyond Meat, diving further into plant-based poultry after hits and flops in the category, announced this week that it will supply faux chicken tenders to 400 indie restaurants around the country. The new product arrives as mom-and-pop eateries continue to reopen after pandemic-related shutdowns. It
The Meaning Behind These Gorgeous Limited-Edition Doritos Bags Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new campaign titled #AmplifyBlackVoices, which saw the brand release a video by Luke
DoorDash’s ‘Soul of the City’ Traces the Emotional Return of New York City’s Restaurants The energy that consumes DoorDash's Tribeca premiere at The Standard Biergarten in New York aligns with that of the short film the event honors: communal. Hopeful. Vibrant. As the crowd awaits the premiere of "Soul of the City," the delivery service's
