September 2019

McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S.

By |2019-09-13T16:19:01-04:00September 13th, 2019|General|

McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S.

On Friday, McDonald’s announced Wieden + Kennedy New York as its new lead creative agency in the U.S. The news is a setback for DDB, which was the QSR giant’s sole creative marketing partner after beating out Publicis for the business about three years ago. “We are confident the talented team at Wieden + Kennedy…

Source: Ad Week – AD & Brand News

Alpacas Get Funky New ‘Dos in Samsung’s Playful Galaxy Note 10 Campaign

By |2019-09-09T16:35:40-04:00September 9th, 2019|General|

Alpacas Get Funky New ‘Dos in Samsung’s Playful Galaxy Note 10 Campaign

Samsung has found a curious yet amusing way to show off some of the features of its Galaxy Note 10 smartphone, which made its debut last month. In a campaign created by BBH New York, a young woman has an epiphany after stumbling across some alpacas for sale. With help from her trusty Galaxy Note…

Source: Ad Week – AD & Brand News

Shopbop Celebrates 20 Years By Embracing What They Aren’t Known For—Brick and Mortar

By |2019-09-09T08:35:12-04:00September 9th, 2019|General|

Shopbop Celebrates 20 Years By Embracing What They Aren’t Known For—Brick and Mortar

Twenty years ago, a store called Bop opened its doors in Madison, Wis. Store founder Martha Graettinger thought the city’s residents–in particular, the students at the nearby University of Wisconsin, many of whom hailed from major metropolitan areas and outside the Midwest–were in need of a contemporary fashion boutique, according to The Badger Herald. The…

Source: Ad Week – AD & Brand News

Warner Bros. Scares Up Another Marketing Hit With ‘It: Chapter Two’ Immersive Experience

By |2019-09-09T08:06:52-04:00September 9th, 2019|General|

Warner Bros. Scares Up Another Marketing Hit With ‘It: Chapter Two’ Immersive Experience

One of the more notable elements in the marketing campaign for 2017’s It was the creation of a house from the story that was available for visitors to enter and explore. The Neibolt House, constructed on a Los Angeles street corner, was an immersive experience where people could be guided through the twists, turns and…

Source: Ad Week – AD & Brand News

The Inspiration Behind the 2019 US Open’s Bright and Bold Poster

By |2019-09-06T16:51:26-04:00September 6th, 2019|General|

The Inspiration Behind the 2019 US Open’s Bright and Bold Poster

Every year, during the dog days of summer, thousands of New Yorkers and visitors from around the world head to the Billie Jean King National Tennis Center in Queens for America’s sole Grand Slam tournament: the U.S. Open. As part of the buildup to this two-week event, posters and advertisements are splashed across the city’s…

Source: Ad Week – AD & Brand News

Climate Activists Ask Jeff Bezos to Buy the Amazon Rainforest

By |2019-09-05T17:10:45-04:00September 5th, 2019|Amazon, Climate Change, General|

Climate Activists Ask Jeff Bezos to Buy the Amazon Rainforest

Donald Trump might not be able to buy Greenland, but a group of activist creatives are hoping that Jeff Bezos will fork over some of his cash to purchase the Amazon rainforest. It might be a joke, but the sentiment behind it is very real. As fires continue to ravage the world’s largest rainforest, the…

Source: Ad Week – AD & Brand News

August 2019

After More Than 70 Years, Cincinnati Agency Northlich Closes Its Doors

By |2019-08-30T17:25:04-04:00August 30th, 2019|General|

After More Than 70 Years, Cincinnati Agency Northlich Closes Its Doors

Independent Cincinnati agency Northlich has announced that it is closing as of today. In a brief statement, the agency said “industry challenges and prevailing market forces” as the main reasons for the closure. “For seventy years, Northlich’s award-winning creative and our incredibly talented people in partnership with blue-chip companies and brands, have solved some of…

Source: Ad Week – AD & Brand News

How One L.A. Agency Is Cracking Open a Window Into Chinese Consumer Data

By |2019-08-30T14:45:01-04:00August 30th, 2019|General|

How One L.A. Agency Is Cracking Open a Window Into Chinese Consumer Data

In digital marketing, when getting a view of even the most rudimentary audience figures, there is a relative amount of democratization in tools available. The smallest companies, with even a tiny amount of spend, have at least some level of third-party data access to understand consumer behaviors and campaign performance. While these tools and data…

Source: Ad Week – AD & Brand News

Indie Beauty Expo Gives Emerging Brands a Space to Connect in Real Life

By |2019-08-30T12:17:17-04:00August 30th, 2019|General|

Indie Beauty Expo Gives Emerging Brands a Space to Connect in Real Life

Earlier this month over 240 beauty brands set up shop at Pier 94, a massive event location on Manhattan’s west side, at the fifth annual Indie Beauty Expo. Over the course of two days, retail buyers, journalists and bloggers, among others in the beauty industry met the people behind the brands, tested their products and…

Source: Ad Week – AD & Brand News

TBWAMelbourne Created a Colorful Fleet to Welcome Climate Activist Greta Thunberg to NYC

By |2019-08-29T18:23:58-04:00August 29th, 2019|General|

TBWAMelbourne Created a Colorful Fleet to Welcome Climate Activist Greta Thunberg to NYC

Greta Thunberg made quite the entrance to New York. After sailing across the Atlantic for two weeks on an emissions-free yacht, the 16-year-old climate change activist from Sweden was greeted by both crowds and a fleet of boats when she arrived in Manhattan earlier this week. Thunberg is visiting New York for the UN Climate…

Source: Ad Week – AD & Brand News