February 2020

Nike Announces 3 Internal Senior Leadership Changes

By |2020-02-18T18:07:11-05:00February 18th, 2020|General, Leadership & Talent|

Nike Announces 3 Internal Senior Leadership Changes

Today, Nike announced a series of new internal leadership appointments, naming Heidi O’Neill as president of consumer and marketplace, Andy Campion as COO and Matthew Friend as CFO. These changes to Nike’s executive leadership are happening under the multinational athletic accessories and apparel retailer’s new president and CEO, John Donahoe, who recently stepped into the…

Source: Ad Week – AD & Brand News

Pierry Becomes the Latest Agency to Integrate Into Wunderman Thompson

By |2020-02-18T16:12:42-05:00February 18th, 2020|General|

Pierry Becomes the Latest Agency to Integrate Into Wunderman Thompson

Salesforce partner and digital marketing agency Pierry is integrating within WPP’s Wunderman Thompson. The San Francisco-based agency, which was acquired by WPP in 2017, will rebrand as part of Wunderman Thompson while continuing to operate out of its current office. “The strategy of connecting our communications to the right audiences–and the audience of Salesforce–is critical,”…

Source: Ad Week – AD & Brand News

How Do Businesses Like Pulse and Walmart Recover After a Mass Shooter Destroys Everything?

By |2020-02-18T06:30:47-05:00February 18th, 2020|General|

How Do Businesses Like Pulse and Walmart Recover After a Mass Shooter Destroys Everything?

Barbara Poma still recalls with vivid clarity the phone call that no business owner wants to get. Poma was away from her Orlando, Fla., home that day, June 12, 2016, and well into a mother-daughter group trip in Mexico to celebrate her daughter’s high school graduation. Her cell phone rang a few minutes after 1…

Source: Ad Week – AD & Brand News

Direct-to-Consumer Brands Had a Bad Week, but It’s Not All Doom and Gloom for the Industry

By |2020-02-14T06:30:51-05:00February 14th, 2020|General|

Direct-to-Consumer Brands Had a Bad Week, but It’s Not All Doom and Gloom for the Industry

Between Brandless shutting down, Edgewell Personal Care backing out of its acquisition of Harry’s after the Federal Trade Commission sued to block the deal, Casper’s lackluster IPO and Birchbox laying off 25% of its global workforce, it hasn’t been the best week for direct-to-consumer brands. But, setbacks like these give companies and anyone in the…

Source: Ad Week – AD & Brand News

Starbucks Names Brady Brewer CMO

By |2020-02-13T17:25:37-05:00February 13th, 2020|C-Suite, General|

Starbucks Names Brady Brewer CMO

Starbucks CEO Kevin Johnson today announced that Brady Brewer has been promoted to the role of CMO, according to a letter to the coffee chain’s employees. Brewer will report directly to the company’s COO, Roz Brewer, the letter added. The newly appointed CMO will lead the development and execution of the company’s marketing plans, as…

Source: Ad Week – AD & Brand News

MDC Partners Agencies Form Collective Comprised of 72andSunny, CPB, Hecho Studios, Instrument and Redscout

By |2020-02-11T14:43:08-05:00February 11th, 2020|General|

MDC Partners Agencies Form Collective Comprised of 72andSunny, CPB, Hecho Studios, Instrument and Redscout

The stars have aligned: five MDC partner agencies are coming together to form a new collective it refers to as a “constellation.” Comprised of 72andSunny and CPB, production company Hecho Studios, digital agency Instrument, and strategy and design consultancy Redscout, the collective will provide services spanning creative, data, strategy, design, user experience, storytelling and media….

Source: Ad Week – AD & Brand News

Barnes and Noble Pulls Diverse Book Covers Campaign After Online Backlash

By |2020-02-05T16:43:07-05:00February 5th, 2020|General|

Barnes and Noble Pulls Diverse Book Covers Campaign After Online Backlash

Barnes and Noble has pulled a set of reimagined classic book covers featuring diverse protagonists after the project prompted an online backlash, with critics calling it a superficial stunt. The campaign was a joint effort between the book chain’s store on Manhattan’s 5th Avenue, TBWAChiatDay and Penguin Random House, timed to commemorate Black History Month….

Source: Ad Week – AD & Brand News

New OOH Agency Launches With a Strong Roster of DTC Brands

By |2020-02-05T16:19:09-05:00February 5th, 2020|General, Outdoor|

New OOH Agency Launches With a Strong Roster of DTC Brands

A new agency player has entered the out-of-home arena. Quan Media Group officially launched today, with a roster of DTC brands including Away, Banza, Contiki, Dagne Dover, Daily Harvest and digital health care company Ro. Quan was founded by agency veteran Brian Rappaport, who will serve as the company’s CEO. “Today’s brand marketers need a…

Source: Ad Week – AD & Brand News

Macy’s Is Shuttering 125 Stores and Its Cincinnati Headquarters

By |2020-02-04T18:24:23-05:00February 4th, 2020|General|

Macy’s Is Shuttering 125 Stores and Its Cincinnati Headquarters

Macy’s announced today a three-year plan that includes shuttering 125 stores and its corporate headquarters in Cincinnati, as well as cutting 2,000 jobs. The moves will cost the company between $450 million and $490 million, the majority of which will be recorded in fiscal 2019. Macy’s said it expects the moves to save the company…

Source: Ad Week – AD & Brand News

T-Mobile Is Back at the Super Bowl With Anthony Anderson and His Real-Life Mom

By |2020-02-01T00:12:06-05:00February 1st, 2020|General, The Big Game|

T-Mobile Is Back at the Super Bowl With Anthony Anderson and His Real-Life Mom

Last year, T-Mobile poked fun at those who tend to text a little longer than most people and set up other amusing scenarios in an entertaining series of ads in last year’s Super Bowl. Now, however, the 5G wars are heating up, and the brand is back in the game with an ad featuring Anthony…

Source: Ad Week – AD & Brand News